Fandango's Mobile Phone Ticketing System Launching This Weekend
They seem a little behind in catching up with this technology, as airlines already have it, but Fandango is finally opening mobile ticketing to the public this weekend. We first wrote about mobile phone movie tickets coming through Fandango in March of 2010, quite a while ago, and its taken this long to officially launch. Regal has partnered with Fandango for this week's opening of The Twilight Saga: Breaking Dawn Part 1 and will be rolling out the ticketing program to more than 1,000 screens in the Regal circuit this weekend. The system simplifies ticketing to a barcode you pull up on a phone and show as a ticket, that's it!
If you want hear some marketing mumbo jumbo, here you go: "Fandango has always been on the forefront of ticketing technology," says Greg Dunn, President of Regal Entertainment Group, "and Regal is happy to introduce one more Fandango convenience. Our guests will enjoy getting to the movies with the ease of Fandango's Mobile Ticket program, which is perfectly timed for the busy holiday moviegoing season." Fandango's Mobile Ticket works with all mobile carriers, and does not require a smart phone or additional convenience fee. I believe the option automatically shows up if you're buying tickets online at one of the many theaters included in this weekend's roll-out (full list). This paperless convenience allows film fans to simply take their mobile phones straight to the theater's ticket-taker, who scans the barcode and you're in!
Fandango's Mobile Ticket works with all mobile carriers, and does not require a smart phone or additional convenience fee. The program is rolling out to more than 1,000 screens in the Regal Entertainment circuit. I'm glad to see this finally rolling out to more theaters, as we should be using paperless systems as much as possible anyway. Other chains, including Arclight in Los Angeles, have already been offering ticketing like this, so it isn't a new feature by any means. I would really love to see it accepted on a nationwide scale, with all theater chains offering simple paperless options like this, making a trip to the movies easier for everyone.