COOL STUFF

Fox is Marketing 'X-Men: First Class' By Writing Giant X's in the Sky!

by Alex Billington
May 30, 2011
Source: Bleeding Cool

If you live in Southern California and were outside BBQing this fine Memorial Day and just so happened to notice a giant smokey "X" in a circle in the sky, you weren't dreaming, it was actually there. 20th Century Fox, in what I might call a genius/amusing marketing move, has hired planes to fly around and make giant X-Men X's in the sky promoting X-Men: First Class - because they know they can get comic book geeks excited by doing so. And its worked. I've seen tweets and Facebooks and more, all from various people going nuts over a giant X-Men X up in the sky. There's even a YouTube video if you want to watch it. More below!

Click on a photo to see more photos. If you haven't seen the last trailer for X-Men: First Class, watch here.

I've included a few of the photos I've found around the web. They come from places like Facebook, Bleeding Cool and Cinema Blend. If you live in California, look up in the sky this week! There's a huge gallery here.

X-Men: First Class is directed by British director Matthew Vaughn, of Layer Cake, Stardust and Kick-Ass. Bryan Singer, director of X-Men 1 and 2, is producing and wrote the story. The screenplay was written by quite a few writers, including Josh Schwartz ("Gossip Girl" & "Chuck"), Jamie Moss (Street Kings), Ashley Miller ("Fringe", Thor), Zack Stentz, and finally Jane Goldman (Kick-Ass). Marv Films & 20th Century Fox will be bringing X-Men: First Class to theaters everywhere starting on June 3rd this week. Who's seeing it?

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