Full Site Launches for New Recruits + Viral Game

April 11, 2011


Security Level 1 - Files Declassified. Remember a few weeks ago we showed you those nifty ID badges for fictional superhero agency S.H.I.E.L.D. that Marvel was making at WonderCon? Well, if you recall, there was also a website linked to the viral: and as promised, the site has fully launched today with a major update including the ability to sign-up and a seemingly expansive viral game. Unfortunately, it feels like more of an advertisement for Acura than it does for Marvel or its upcoming movies. Either way, if you've been anxious to get your own ID, you should sign-up (it uses Facebook) and hope they mail them out.

Click on the screenshot of the ID panel below to visit the new site and sign-up for a S.H.I.E.L.D. account:

The graphics and imagery look a lot similar to the S.H.I.E.L.D. scene at the end of Iron Man 2, with that map in the background pinpointing key superhero spots around the world. I haven't fully played through it yet, but the viral game on there seems to involved unlocking clues related to various objects around the world. It's actually a fun little viral game, though it is just part of a sweepstakes which is where/how the whole Acura sponsorship ties in. I think that element knocks this viral down a notch. Plus, I'd love to see them extend this beyond just Thor, as it would be cool to have a real-life S.H.I.E.L.D. operating in tandem with S.H.I.E.L.D. in the movies leading up to The Avengers. If only! Instead, it's Acura giving out ID badges.

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  • Anonymous
    You need Facebook?! LAME
    • fem!anon
      Seriously! I just recently put myself in a Facebook hiatus! Ah, I suppose this is worth going back.
    • SLK 77
      I am sorry. But if you don't have Facebook by now, what are you doing on the internet? So the lame button goes to you.
      • Lol that's what I was going to say! Nah it's the trend with marketers (e.g. studios/Acura) to think that everyone is on Facebook now, so if you got #'s there, you're good to go. Obviously doesn't really work that way, but that's the current mindset.
        • Gh
          with 500Mill on facebook; whatever business should start on facebook their promotion; anybody who says otherwise does not know anything about marketing
    • Anonymous
      It had me up until "Connect With Facebook"...
      • Anonymous
        agree BlOOd....I do not do "Spacebox" I am down with all of the tangibles involved and it's aspects. But I will wait on the next big thing. The act and company I am involved with keeps me busy enough with their "Spacebox's". I do not need one myself. ( plus if I really want to know something I will ask my wife. and have her become an agent.)
    • I'm loving all the Facebook retaliation going on here. Fight the good fight!
  • Anyone know if this is US based only?...
    • Cyborg Soldier
       Having problems getting to the site too from Australia. 'Problem loading page'.
    • Can't get on in Wales/Britain
  • Anonymous
    Do I get a blue jumpsuit and white boots?
  • Anonymous
    God I hope I dont win an Acura!




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