Kevin Feige Talks About Designing Mark Ruffalo's 'Hulk' in 'Avengers'
On the final day of Comic-Con, Marvel unveiled the Hulk concept art poster to complete their first series of posters for The Avengers. Many people seemed to be excited for/pleased with the new Hulk, which is a good sign, but Marvel's Kevin Feige himself has provided an update for Geoff Boucher on Hero Complex on exactly how they came to designing the new Hulk and how he's going to look more like Mark Ruffalo. He provides some great quotes about their decision making process. "Hulk is Hulk. We're not going to reinvent the wheel," Feige says. "You will be able to see Ruffalo in there. That was a big revelation for us."
Feige is first asked about how different the new Hulk will be from others, saying he'll "be as different as The Incredible Hulk was from Ang Lee's Hulk in terms of its look and design, but it is Hulk." That concept art we saw over the weekend is "a very good representation of what he's going to look like. Hulk is Hulk." He even goes into details about his height (same size as in Incredible Hulk) and muscular build. "His muscles won't be quite as cut. We figure he's been the Hulk now for a few years and [is changing]. He's not as cut or as ripped as he was in Incredible Hulk. The most important thing is that face." And that's where it gets good.
Feige comments about the the concept art again, saying it's "a Hulk that let's you see the actor in there… It's just a concept painting, but in that you can see the [influence of Hulk artist Jack] Kirby, as people have already pointed out, but also, and equally important in this case, Ruffalo's eyes and his cheek structure. It is him." That's a good sign that they're off to an early start, but for anyone still hesitant or unsure, Feige's last answer explains how and why they came to this decision and I'm fully on-board with what he explains.
"It was something we actively avoided before. Hulk was Hulk, he's not any one actor and Hulk should look like Hulk. It was like Iron Man's armor, in a way, it wouldn't change depending on the actor wearing it. But we've taken a different approach because Hulk is Banner and, frankly, we came to question our approach. Why are we not doing it this way? So we did a few designs that put Ruffalo into it, and we immediately saw how much more you feel for the creature. When you keep that connection going between Banner and the Hulk and you have characters around him trying to reach Banner inside — 'Bruce, calm down,' and all of that classic Hulk stuff — it means more if you see the same actor throughout. I think before it was something we thought might look silly. We were nervous about getting it good enough [via visual effects] to work. Frankly, it was the same way we were nervous early on about making Steve Rogers skinny for Captain America. Is this going to look disturbing? Is this going to look silly? In the end, we got that one right. We're going to get this one right."
Anyone who has seen Captain America knows they pulled off a great movie, so if that's a sign of things to come, then we at least know Hulk is in good hands. Although we have yet to see a fully rendered shot of the Hulk, even in the teaser (though there is a glimpse of Bruce Banner), I'm feeling confident that Hulk is going to fit in well within Joss Whedon's Avengers. If you haven't seen the concept art shot of the Hulk yet, be sure to check it out in full, it's pretty damn cool and there's a faint image of Mark Ruffalo in the background. I'm excited to see more from Avengers, whenever that'll be, in the meantime stay tuned for the teaser online.