Lionsgate to Adapt 'Dead Island' Zombie Video Game for Big Screen
by Ethan Anderton
September 27, 2011
Lionsgate is already behind one of the most anticipated adaptations of 2012 with The Hunger Games slated to hit theaters in March, but now the production company has announced acquisition of another high profile title, this time from the world of video games. In a press release, Lionsgate has announced their option of the film rights to Dead Island, the best-selling video game for XBOX 360, Playstation 3 and PC. Centering on an island where vacationers become terrorized by a quickly spreading zombie outbreak, the film hopes to capitalize on the hype surrounding the teaser trailer for the game from last year. More details below!
Here's the Dead Island trailer in question which raked in nearly 10 million views in just two days:
That trailer above went on to win the Golden Lion in Cannes at the International Festival of Creativity, the advertising industry's highest honor, and it was featured by Adweek on their annual list of the World's Best Commercials. Just like the game, the film will focus on the people trying to survive by using only the available materials and the island's natural "weapons" to protect themselves from the viscous and growing legions of the undead. However, the press release notes, "Like the trailer that will serve as its primary creative inspiration, the film Dead Island will be an innovation of the zombie genre because of its focus on human emotion, family ties and non-linear storytelling." Of course, "The Walking Dead" series on AMC already seems to be doing that, so I'm not sure how much of an "innovation" that will be. Otherwise, this sounds like yet another installment in the zombie subgenre of horror that may or may not work.