'Mission: Impossible Ghost Protocol' Getting Released Early in IMAX
We've got some awesome news about Brad Bird's Mission: Impossible Ghost Protocol. Hero Complex has revealed that Paramount will be releasing the fourth Mission: Impossible in a small block of IMAX theaters five days early, starting on Friday, December 16th. Regular theaters will later be opening the film starting December 21st, right in time for Christmas week. The release will hit 200 IMAX theaters and is designed to bring back a "level of showmanship" to the opening of a Hollywood film. Brad Bird himself approves of and is actually behind this plan, which sounds amazing because it has scenes shot in IMAX.
Brad Bird himself revealed the news in an interview with Geoff Boucher on Hero Complex, where he talks about the decision and his thoughts on 3D and the film itself. This is awesome news because we there's a portion of that was actually shot on IMAX, including the Burj Khalifa tower scene seen in the first trailer already. In regards to that "showmanship" comment, here's the full quote from Bird about why they decided to do this to begin with, even though it involved pushing Paramount to make it happen. He explains:
"The two things that movies have that you can't get anywhere else are really big screens and an audience… I feel like multiplexes and the shutting down of the grand old theaters have taken a lot of the showmanship out of presenting movies. There used to be a thing such as 'first run.' The meaning of 'first run' is gone now because on opening day you can see a brand new movie on a good screen but it's more likely you'll see it on a crappy screen. And it can even be a small, crappy screen. It used to be that when a movie opened, if you wanted to see it early, you had to see it great. To me, the best example of showmanship now is IMAX. I pushed to shoot in IMAX, and Paramount went along with me, so we filmed a good chunk of this movie in IMAX, which is a pain in the butt. The cameras are big and they're noisy. But the image quality – you can't get that any other way… you really feel it when it's in IMAX. Maybe one of these days I'll get to do a whole film that way."
I hope so, too! I've heard that The Dark Knight Rises is already getting a lot shot in IMAX as well. Briefly, Bird also mentioned 3D, explaining that he felt the "added depth perception is immersive, but you dim the image down" and therefore they wanted to focus on the big screen over dim 3D, hence why this is not being shown in 3D. In regards to that five day jump, Bird says: "We were able to get five days. Every studio likes to have bragging rights to the biggest opening numbers… The average viewer doesn't experience how much money is made on opening weekend. What they experience is their experience. I wanted the first people that see the film to see it big with a sharp image and great sound systems, so when they went out and talked about the movie they saw, we would know that they had seen it at its best." I could not agree more!
Bird also briefly talks about the tone and the comedy, mentioning that "when you see the film, it's a little more playful than the other Mission: Impossible films — hopefully without undermining the suspense or action… The humor is there but it's not done in a self-conscious, wink-wink, Roger-Moore-as-James-Bond way, and it doesn't undercut the action. That's a tone I was inspired by and wanted to get to some extent in this, but without making it the oddball Mission: Impossible." You can read the full interview and details on the news on Hero Complex. This is quite exciting, as I'm already looking forward to this and I totally support everything Bird said, and can't wait to see this in IMAX. Who's going to be there on the 16th?
Reader Feedback - 13 Comments
I have a man crush on Bird now. Early Imax release and no 3-D? epic.
Xerxexx on Sep 28, 2011
I agree, no 3D is great news. I have wanted to see a lot of movies in IMAX this past year (particularly Harry Potter), but didn't because they were only offering IMAX screenings in 3D.
John on Sep 28, 2011
As long as its not in 3D i am on board, oh wait it was never going to be in 3D.
Michael Lee on Sep 28, 2011
That is cause for celebration.
Xerxexx on Sep 28, 2011
Can't wait for this movie on IMAX, I'll be there opening day! Also, I got an email from AMC and this weekend they are bringing back Fast Five, Star Trek, and Inception to IMAX theaters for just $7 a ticket... at that price I might have to go...
John on Sep 28, 2011
I saw that at my AMC in Toronto as well, but you have to remember AMC does not offer "true IMAX", its actually a knock off IMAX. But for $7, I think I'll catch "Inception" again (even though I've got it on blu ray) and maybe "Star Trek"
Conrad Williams on Sep 28, 2011
Yes, it's not "true IMAX"... I wish it was. Still, I saw Inception at an AMC IMAX and loved it, so I might go again. I own Inception and Star Trek on blu-ray, but I love the movie theater experience.
John on Sep 28, 2011
Last year at the film's press conference in Dubai, Tom Cruise was quoted as saying: "“One of the things I always wanted for the franchise was for it not to have a number afterwards. I’ve never done sequels to films and I never thought of these films as sequels. Paramount has done a great job in coming up with a title, so it’s not going to be MI2, 3, 4: It’s going to be Mission: Impossible Ghost Protocol.” I think what he meant was that all of the Mission: Impossible movies are set in their own alternate reality/universe and are not sequels or connected to each other. That explains why there is no continuity between the movies and why they keep using mostly new casts. It would have been good if they had emphasised this from the second film onwards and given each film a subtitle instead of a number.
Metzner on Sep 29, 2011
I can't wait to see The Dark Knights Rises, The Amazing Spider-man, Prometheus,The Hobbit, and The Avengers in IMAX. I saw Inception in IMAX and it was far and away the best movie experience I've ever had.
Anonymous on Sep 29, 2011
The Hobbit has been officially announced as an IMAX release, Prometheus and the Avengers have not.
Rodney on Sep 29, 2011
This is going to be good.
Brandon on Sep 29, 2011
This is not goin to be good , thid sux ass 3D is the new GENERATION OFN FILMING !! use had the oppitunity to film it , but instead went with plan old imax ?? i wont be seenin this film and any other film by this director eVER! period
ZwittteriioZ on Nov 15, 2011
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