Newest Poster for 'Don't Be Afraid of the Dark' Has Nothing But Text

July 13, 2011
Source: MTV

Don't Be Afraid of the Dark

Don't be afraid of the… text? Another new poster (I don't know why we even need another one?) has hit the web via MTV for Troy Nixey's horror film Don't Be Afraid of the Dark, produced by Guillermo del Toro and starring Guy Pearce and Katie Holmes. Alas, it's not a very good poster, though I do appreciate their attempt at using typography to sell a film. Bloody-Disgusting has even gone so far as to call it the "Worst Poster of the Year", which is a bit harsh, but there's really nothing to this, so I can understand why. It's a bit sad as the last poster they released is one of my favorites. I'm still looking forward to this, I heard it's good.

Don't Be Afraid of the Dark Poster

If you haven't seen the latest frightening trailer for Don't Be Afraid of the Dark, be sure to catch that here.

Don't Be Afraid of the Dark was directed by up-and-coming filmmaker and comic book artist Troy Nixey, of only the Latchkey's Lament short previously. The script was co-written by Matthew Robbins (Dragonslayer, Mimic, The Concert) and Guillermo del Toro (Hellboy, Pan's Labyrinth The Hobbit). This is a remake of the 1973 TV movie Don't Be Afraid of the Dark directed by John Newland starring Kim Darby. FilmDistrict, who took over for Miramax, is finally releasing Don't Be Afraid of the Dark on August 26th this summer.

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Reader Feedback - 6 Comments

1 pretty awful.....but still won't keep me from seeing the that fat man!

Danimal on Jul 13, 2011


it's not another "orange and blue" poster like Transformers and the like.  It's different from anything else out there.  cool move

Filmfoodie on Jul 13, 2011


I actually think this is a really good concept. It's simple. I like it

Chloe West on Jul 13, 2011


I'm a graphic designer and IMO this is a lazy, sad and atrocious excuse for a poster.  Based upon the trailer there are so many ways you could have gone with this and they screwed up royally.  The fonts are TERRIBLE and all the elements are rearranged for no apparent reason.  This is a painful design.

Daneforst on Jul 13, 2011


I agree with you! This looks like sophomore work for a graphic design class.

Marcus on Jul 14, 2011


On a scale of 1 to 100 of "would you frame this and hang it on your wall" I'd give it a 1.... At best this could have been a very, very early teaser poster to put out and 1 week later a propper one

David Banner on Jul 14, 2011

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