Paramount Pictures Launching Their Own In-House Animation Studio
Paramount Pictures has officially announced that they're launching an in-house animation division, with its first title slated for release in 2014. Deadline reports this decision comes as a follow-up to DreamWorks Animation likely splitting from the studio when their contract ends after next year. Paramount Chairman & CEO Brad Grey said, via press release, this initiative was part of the studio's long-term strategy for growth and that the new division, Paramount Animation, will focus on high quality animation with budgets per project of up to $100 million. Don't forget that Viacom, who owns Paramount, also owns all of Nickelodeon.
"We've come a long way over the last six years," said Brad Grey. "Our team has worked hard to build best in class production, marketing and distribution divisions which have proven they consistently execute at the highest level across all genres and price points. Establishing an in-house animation division was the logical next step for us." Sounds like he's a Spock fan. Paramount Animation's mandate will be the development of the broadest range of family CGI animated films, with a key piece being titles under the label of Viacom's Nickelodeon. The new animation division will be part of the Paramount Motion Picture Group, reporting to president Adam Goodman, and will initially target one release per year. They are currently searching for an executive to actually run the new studio, so I'm sure we'll hear a few more updates soon.
It's great to see a new animation company starting up, as it means more jobs for artists and animators in Hollywood, and more animated films, I just hope they're good. If this division is inspired by Paramount's animated release Rango, which I thought was a beautiful-looking and entertaining film, then we should be in good hands. As long as we get more animated movies like that, with heart and humor and originality, that aren't the same ole dribble for kids, I'll be excited to see Paramount Animation make a name for themselves. We just have a long time, as 2014 is quite a ways away. We'll let you know when they announce the first film.