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Paramount's New 100th Anniversary Logo Revealed + A Look Back

by Alex Billington
December 14, 2011

Paramount Pictures has unveiled a new logo that commemorates the studio's 100th Anniversary in show business. The new logo can be seen on Mission: Impossible Ghost Protocol starting this weekend, December 16th, even though they hit 100 in 2012 (Paramount was found in 1912 by the Famous Players Film Company). Inspired by Jeff Wells' post on the "K2 or Everest-like peak surrounded by sub-arctic air" and his look back at logos of past, I've amassed a collection of eight of Paramount's logos throughout their history. There's always something that brings a smile to my face looking back at the history of the movie industry.

Here's a look back at Paramount Pictures and their logos through time. Most of these were found on Google or thanks to the truly detailed archives at the Closing Logos Group Wiki. We begin with the new 100th Anniversary logo, which you can click to download a very high res version of that breezy mountain-scape.

Paramount Pictures Logo

The studio's first logo (as seen above used in films in the 1950's), a symbol of a rugged, snow-covered peak from the Wasatch mountain range, was first created in 1916 and is the oldest surviving Hollywood film logo. The 100th Anniversary logo was created by Devastudios, Inc. Legend has it that the mountain is based on a doodle made by W. W. Hodkinson during a meeting with Paramount founder Adolph Zukor. Whatever the case, it's an iconic logo and still remains iconic even as they continue to update it for today. Notice how the mountain seems to get smaller and smaller, or more distant, if you go through these in reverse (or scroll up)? Very interesting design choice, but iconic nonetheless. To see more variations, visit the CLG Wiki.

Paramount will use the logo throughout its centennial year in 2012. Beginning in 2013, the wording about the 100th Anniversary will be removed from the logo, with the rest of the design remaining in use then on.

Filed under Artwork, Cool Stuff, Movie News

From around the web:

Zen

Whoa... Epic.
JBrotsis

I'm lovin' this new adaption. Its like an Ansel Adams picture...top notch! I'm curious how mountain will appear when the title "Paramount" appears. For example, the just recent (or current Paramount) mountain appears by the stars shooting across the screen in a line and then hover over the mountain (I know everyone knows what I'm talking about). I wonder what the new version will look like?
Anonymous

Did they nearly buy out Viacom or something? In the new logo the words "A Viacom Company" is about 1/4 the size it used to be. BTW: The mountain hasn't really gotten smaller, it's just the details have drastically changed, altering it's appearance. Except for the new one, which is obviously "panned out".
Crab

I'm proud to be part of the HD-Era. It's beautiful!
http://twitter.com/darktaxidermist Davide Coppola

Very cool!
Voice of Reason

3rd from the top, I saw that logo SO much during my childhood, it gets me. Thanks for the re-cap.
Truong18

I remember when I saw those logos when I was younger, I'm getting so old.
Anonymous

Ooooh that's puuurdy.
http://justacineast.blogspot.com Ted S.

I'm sorry to tell you your site is a complete failure. The social networking stuff (specifically the Disqus comments) are a severe memory hog, and worse, the pictures wouldn't load, no matter what I tried.
- http://www.firstshowing.net Alex Billington
  
  This seems to be a localized problem with your connection, as others are seeing them fine. You may be blocking the images somehow. Yea, Disqus is a bit of a resource hog, but it's the best widespread comment system available at the moment.
http://www.marketsaw.com/ jimdorey

Man that 100 year logo is going to kick ass in 3D! Great job Alex...
http://www.logoonlinepros.com/ design a logo

New logo look to much better then previous one..Article is interesting and help me to know history about it.