Stunning 'Icefly' Viral Drops Thousands of Lit Iceflies Over Bonnaroo
by Alex Billington
June 17, 2011
If anyone had friends at Bonnaroo last week, they might've already heard about this, but you have to see it to believe it! One evening at the Bonnaroo music festival in Tennessee, hundreds of thousands of floating, blinking, blue LEDs floated down from the skies over the crowd. Apparently it was a stunt connected to that other Test Subjects Needed viral we wrote about recently. We didn't even hear too much about this until we were pointed to a new website - missionicefly.com. It has a countdown timer, but if you click the little box at the bottom, it links to a YouTube of the event, which looks like it was a very mesmerizing experience.
What is Mission Icefly and what does it have to do with anything? Obviously we still don't know yet, but we're damn well intrigued, that's for sure. Once the lights landed, it was discovered they were actually just small paper helicopters (genius!) that included the viral phrase "Mission Icefly" on them which brought us to that new website. There's good photos of the "icefly" over on Flickr, for those interested in seeing it. But the real video worth watching is this one, where you can see what it was like to watch as thousands of small, blue lights blanketed the night sky - beautiful. Why can't they do something this crazy epic at Comic-Con?!
The Pulse is Growing. Can You Feel It? We're still holding out hope this may be for a movie, but it's anyone's guess at the moment. If you made a login on the Test Subjects Needed website, which signs you up for the Human Preservation Project, you most likely would've received a small package this week (I got one) with a note and one of the iceflies. There weren't any other clues in the package, but it leads to that Mission Icefly website, where the video is and we have to wait 12 more days until the countdown is up. Iceflies, Human Preservation, test subjects, Bonnaroo, what does it all mean? "Way better than fireworks!"
As always, we'll do our best to keep you updated on this viral. We try to focus most on movie virals, but sometimes there's a crossover, as we never know what this stuff is for until it's all revealed. That said, no matter what this viral is for, I'm hooked and I'm definitely going to be following closely. For now, be sure to bookmark missionicefly.com and testsubjectsneeded.com if you want to find out what's next. Any ideas?