Shawn Levy's 'Real Steel' Kicks Off World Robot Boxing League Viral
by Alex Billington
March 15, 2011
Its been rather quiet on the Real Steel front since the teaser trailer for the Shawn Levy-directed, Hugh Jackman-starring action movie about giant rock ’em sock ’em-like boxing robots debuted in December. But that's about to change, as it looks like Disney is kicking off some viral marketing. I've been receiving emails from people who picked up printed remote control units handed out at the PAX East gaming convention in Boston. The controllers link to the site WRB.com, home of the World Robot Boxing League, essentially the WWE of Real Steel. The site has since been updated and is asking for codes to be input on a controller.
I've been watching the site since it came online, as Hero Complex did a write-up about this yesterday too, and the various colored bars (seen above) labeled like a computer system "Powering Hand Held Device" and "Initiating Data Stream" have been filling up, like it's getting close to initializing some big computer system. I've got a feeling this will unlock something cool, but we'll have to wait and find out, as this is only the start of the viral and the first I've ever heard of the WRB and this website. But considering how great that trailer looked, and how badass the robots are supposed to be, I'm considerably excited to see more from Real Steel.
If you guys know anyone that was at PAX East or know anyone that has a code or one of these paper remote control handouts, find them and tell them to make sure they put their code in on the WRB.com website, too!