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Sony Announces Massive 'Global Smurfs Day' on Saturday, June 25th

by Alex Billington
June 13, 2011

Haven't had enough of the little blue guys yet? Oh you have? Better stay indoors on June 25th. Sony and Columbia Pictures have announced that Saturday, June 25th will officially be Global Smurfs Day. They'll be running numerous events during the 24 hour period, including attempts to break the Guinness World Records Title for Largest Gathering of People Dressed as Smurfs. This event is being held in anticipation of the upcoming release of the The Smurfs 3D movie (watch the trailer) arriving in theaters on July 29th. Participants will be invited and encouraged to come to the worldwide events in a Smurf costume. Ohh boy.

From the press release: The events will be synchronized around the world – this will be the most Smurfs that have ever been gathered at the same time. To achieve recognition from Guinness World Records the global events must collectively add up to more than 2,510 Smurfs. Adjudicators from Guinness World Records will be on hand in 12 cities around the world as it is expected that hundreds of participants in each city will come to the event dressed as Smurfs (white Smurf hat, white pants and shoes, and body painted blue). While all are being asked to arrive at the event in head-to-toe Smurf costume, each event will have Smurfs hats and blue T-shirts available.

Among the cities participating in the record attempt as part of Global Smurfs Day are Brussels, Belgium (Peyo's home country); Athens, Greece; Scheveningen (The Hague), Holland; Dublin, Ireland; Mexico City, Mexico; Panama City, Panama; Warsaw, Poland; Moscow, Russia; Johannesburg, South Africa; New York, USA; and London, UK. Events include a Smurfs Experience in London as The O2 is turned into The "O-Blue" and a family event at New York's "Smurf Street Blueport" (a/k/a South Street Seaport); also, Peyo's family will be on hand to join in the fun in their home country of Belgium.

This is a massive event all in the name of Smurfs, but of course if you're a fan, it should be a fun day. Though if you've already had enough of the little CGI guys, using "smurf" in place of every other smurfin' word, plan to stay inside June 25th. That's the weekend Cars 2 and Bad Teacher come out, so maybe hit the theaters instead. Commenting on this announcement, Sony's Marc Weinstock said, "There are few characters as iconic as The Smurfs – for more than 50 years, they have been icons of popular culture, appealing across generations. Peyo's creation endures, and that's why Global Smurfs Day is a fitting way to celebrate his birthday." For more information about Global Smurfs Day, visit GlobalSmurfsDay.com.

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