Sundance 2011: Fun Video Review of 'The Greatest Movie Ever Sold'
by Alex Billington
January 24, 2011
A few days ago I posted my written review of Morgan Spurlock's awesome new Sundance documentary The Greatest Movie Ever Sold, a film that I absolutely loved, but I want to keep talking about it just because it deserves more exposure. So much so, that I've decided to also post this video review that Peter & Germain from SlashFilm recorded with me one morning while waiting in line for another movie. Because the film is all about product placement, and is officially sponsored by and titled "POM Wonderful Presents," we had a lot of fun recording and talking about the doc. It's worth watching in addition to my review, so check it out!
From the Sundance guide: We live in an age where it's tough even to walk down the street without someone trying to sell you something. It’s at the point where practically the entire American experience is brought to us by some corporation. Utilizing cutting-edge tools of comic exploration and self-exploitation, Spurlock dissects the world of advertising and marketing by using his personal integrity as currency to sell out to the highest bidder. Scathingly funny, subversive, and deceptively smart, The Greatest Movie Ever Sold shines the definitive light on our branded future as Spurlock attempts to create the "Iron Man of documentaries."