THR's New 'The Time is Now' Lenticular Andy Serkis Oscar Ad Cover
by Alex Billington
December 7, 2011
I guess the time really IS now. I received an email with a link to a video of the cover of an upcoming issue of The Hollywood Reporter, the print edition (they still have one?). The cover is unique because, not only is it an Oscar ad supporting Andy Serkis for Best Supporting Actor in Rise of the Planet of the Apes, but it's a
holographic lenticular ad, as you move the image the face morphs from Andy to Caesar and back. It's pretty damn cool. I'd actually love one of these (hey THR!) to see in real life. We just wrote about the launch of Fox's "The Time is Now" Oscar campaign for Serkis, which is getting a bigger push coming up, it seems.
We'll update this with the actual cover art in full once it's available. "The Time is Now" is Fox's big campaign to push Andy Serkis for Best Supporting Actor for his performance capture performance as Caesar. As I said recently in our original piece on the launch of this campaign, I'm all for it, I want to see Serkis nominated, at least getting some recognition. Despite the work the CG artists put in, there is still a powerful, emotional, character performance behind all of it and that's thanks to Serkis. Love this cover, I need to get a copy of it!
I'll keep supporting Serkis (see @OscarForAndy) and hope enough Academy or SAG members take notice and give him a chance. I'm not sure if they'll listen to Fox's blunt "The Time is Now" messages, but we can only hope something sticks. Check out our recent recap of the Oscar campaign including quotes from Serkis' interviews. Rise of the Planet of the Apes is hitting Blu-Ray next week, grab it and support Andy for Oscar.