Viral Fun: Sundance-Focused 'Cedar Rapids' Insurance Calendar
by Alex Billington
January 13, 2011
Be Prepared. Be Very Prepared! I received a calendar from some insurance company in the mail today and I was about to throw it out until I took a closer look. Turns out it's actually a fun little Sundance '11 viral for Fox Searchlight's upcoming indie comedy Cedar Rapids, starring Ed Helms as an insurance sales from a small town in Iowa who visits his first "big city" on a business trip - watch the official trailer. The calendar also came with a business card and is obviously for/from Ed "Timbo" Helms' insurance company BrownStar Insurance. It has all kinds of Sundance references, a website, and a phone number, too. More photos below!
A naive Midwesterner insurance agent travels to a big-city convention. Watch the first official trailer here!
Cedar Rapids is directed by Puerto Rican filmmaker Miguel Arteta, of indie flicks Chuck & Buck, The Good Girl and Youth in Revolt previously. The screenplay was written by newcomer Phil Johnston, of A Thousand Words, Flightless Birds and Ghosts/Aliens previously. Fox Searchlight produced and is distributing the film, which will be premiering at the 2011 Sundance Film Festival in January. Cedar Rapids will then hit limited theaters starting on February 11th, 2011 after the fest. I definitely can't wait to see this! What about you?