Viral Update: 'Real Steel' WRB Trading Cards Being Handed Out at E3
by Alex Billington
June 9, 2011
I've been receiving a couple emails from readers out at E3 this week saying they've been picking up trading cards from girls handing them out in WRB shirts. If you remember, WRB stands for World Robot Boxing, and it's part of the on-going viral for DreamWorks' Real Steel. Earlier this year during PAX East, another gaming convention, controller cards were given out that lead to a viral website. And apparently these new trading cards for the robot boxing movie also link to a new viral site located at WRB.com/workshop called Design For Chaos where you can customize/create your own robot fighter - it's pretty cool. Photos below.
I asked them to send as many photos of the cards and hand outs at E3 as possible, so here is what I was emailed. It seems as if the trading card packs include five cards for different robot fighters, which is pretty nifty to see floating out there in the real-world. The fifth card, however, has the quote "Punching a Path to the Future" and a link to the build-your-own website from above. Go there if you want your own robot.
The last we heard about the Real Steel viral, the WRB website just seemed to keep updating with more info. The latest full trailer for Real Steel, directed by Shawn Levy and starring Hugh Jackman, was debuted back in May and it kicks quite a bit of ass, so be sure to check that out if you haven't seen it yet. Additionally, viral updates from the website sent out copies of a badass custom poster for the robot fighter named Noisy Boy last month as well, so at least there's some sweet swag that comes with this. The release date for Real Steel isn't until October 7th, so there's still quite a while left, but it's cool to see them continue to get the WRB brand viraly into the real world. So does this mean we might see the WRB at Comic-Con next month, too?