Warner Bros Announces Acquisition of Flixster and Rotten Tomatoes
by Ethan Anderton
May 4, 2011
Back in January of 2010 it was Flixster, the movie discovery application company with over 25 million worldwide users per month, that decided to acquire the popular movie review aggregator Rotten Tomatoes. Now today Warner Bros. has revealed that they have acquired both of those popular movie-loving sites. The plan is to take Flixster, with its wide membership base, and expand its services beyond movie discovery to enable digital content ownership and delivery across any connected digital device. This includes WB integrating their Digital Everywhere application and more for digital content acquisition.
Once again, in this acquisition, both Flixster and Rotten Tomatoes will have their sites remain independent so members need not worry about losing either of them. Flixster is currently the number one movie discovery application on mobile platforms with over 35 million downloads to date, including Android, Blackberry and iPad, and ranks among the most downloaded of all iPhone apps. Rotten Tomatoes is one of the most trusted and influential brands in movie reviews with over 12 million unique visitors per month. Warner Bros plans to keep it that way while still expanding their digital ownership initiative. It's an interesting strategy to be sure, but I can't help but think there's a conflict of interest with a studio owning a movie review site like Rotten Tomatoes. I guess we'll see how that pans out soon enough. Thoughts?