Watch: Super Bowl TV Spot for 'Limitless' Starring Bradley Cooper
"You know how they say that we can only access 20% of our brain? Well this let's you access all of it. What would you do?" Relativity has debuted their Super Bowl TV spot via IGN for Neil Burger's quasi-sci-fi drug thriller Limitless starring Bradley Cooper and Robert De Niro. We've already seen the official trailer and know a little bit about it, but this spot confuses me. What is the exact plot? Obviously this miracle drug must have some side effects, but they don't show that, so I'm curious to see how dark/crazy it gets. It's only a short 30 seconds, so check it out if you want or wait until the big game on Sunday. Who is going see this?
Watch the official Super Bowl TV spot for Neil Burger's Limitless:
A copywriter (Cooper) finds a top-secret drug called NZT which bestows him with super human abilities.
Limitless is directed by German filmmaker Neil Burger, who graduated from Yale and previously directed The Lucky Ones, The Illusionist with Edward Norton and Interview with the Assassin. The screenplay was written by Leslie Dixon of The Thomas Crown Affair, Freaky Friday, Just Like Heaven, Hairspray and The Heartbreak Kid previously. This is based on Alan Glynn's titled The Dark Fields, which was originally used before it was changed to Limitless. Relativity Media is bringing Limitless to theaters starting March 18th.