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Weinstein Company Launching a Brand New Video On Demand Label

by
September 7, 2011
Source: Deadline

The Weinstein Company

First it was video games, now it's Video on Demand! The Weinstein Company has officially announced via Deadline plans to launch a new VOD label, with Magnolia Pictures' hot shots Tom Quinn and Jason Janego as co-presidents of the yet-to-be-named venture. Quinn & Janego know a thing or two about simultaneous release models from their days with Magnolia Pictures; you may recall this distributor being one of the first to embrace same day theatrical/DVD releases in 2005 with Steven Soderbergh's Bubble and later embracing a similar model with VOD for more recent titles like Takashi Miike's 13 Assassins.

With the Weinsteins and Quinn & Janego joining forces, this makes TWC the first studio to fully embrace the multi-platform release model. Not that VOD is necessarily a brand new concept, as it has been a viable release strategy for many a filmmaker and distributor in the recent years. Just last week, longtime Weinstein collaborator Kevin Smith released his notorious Red State using this dual distribution model. Now it looks like they're taking a page out of the playbook of filmmakers like Smith and others. No surprise there really considering their movement into new media territories (such as the aforementioned video game wing they announced back in March) and their long-standing reputation as purveyor's of indie cinema (dating all the way back to the Miramax days), this makes perfect sense that ole' Harvey & Bob-a-rino would be at the forefront of emerging release strategies for a studio. Lets just hope this means good things for the festival films and indies they scoop up, as they don't exactly have a great reputation for always doing what's best for the film.

Speaking of festivals, Quinn and Janego will reportedly be on hand at this year's Toronto International Film Festival (kicking off tomorrow and running though September 18th) on reconnaissance for future titles to release under the TWC VOD label, with the first release expected to hit sometime early next year. Our own Alex Billington will also be at TIFF, so we'll be sure to let you know if there's anything good we find.

Harvey & Bob Weinstein comment: "It's an exciting time in filmmaking; technology has made film a more democratic medium than ever, for artists and audiences. There are just so many great movies being made all over the world, and the new digital platforms make it possible for more people than ever to see them. We are thrilled about launching this new label with Tom and Jason at the helm: not only are they innovators with a deep understanding of all things digital, they're two guys who love movies like we do. In a lot of ways, this label is an expansion on the work we've been doing for more than 20 years, and with Tom and Jason aboard we think it will chart a path into the future." Read the full press release on ComingSoon. Stay tuned for more announcements about the VOD venture.

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  • ShawnKeim
    I am just waiting for them to Release movies in the theater to go see for normal movie ticket prices, but also have it OnDemand at home for $30 to watch at home instead of going out. I think that will be an awesome thing.

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