MOVIE TRAILERS

Yet Another New Trailer for Illumination's Easter Bunny Movie 'Hop'

by
March 21, 2011
Source: Deadline

Hop Trailer

Yep, another trailer for this movie. They must be really desperate or just shooting for the moon. Universal has released a third, or fourth (I've lost count) official trailer via Deadline for Illumination Entertainment's Hop starring James Marsden, Kaley Cuoco and Russell Brand as the voice of the CGI Easter Bunny who comes to our world. All is explained in this one. It's already due out in theaters next weekend and we've already seen at least one full trailer anyway. I don't know about everyone else, but I'm not that interested in seeing this, just too sugar-coated for my taste (pun intended). Watch the final Hop trailer below if you wish.

Watch the third full trailer for Illumination Entertainment's Hop:

"As Fred struggles with the world's worst houseguest, both will learn what it takes to finally grow up." Aww, how cute! Not really, but maybe that's just me. Directing Hop is Tim Hill (Muppets from Space, Garfield: A Tail of Two Kitties, Alvin and the Chipmunks) from a screenplay by Cinco Paul and Ken Daurio (Despicable Me) as well as Brian Lynch (Big Helium Dog, on Twitter as @BrianLynch). This is the first live-action movie from Illumination Ent., responsible for last year's animated flick Despicable Me, but as you can tell, this has a character that's fully animated anyway. Hop lands in theaters everywhere starting on April 1st next week.

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  • Yfffd
    Umm films usually have that average amount of trailers released so I don't see how any of this is out of the ordinary here?
    • dave
      i thought they usually had 2.. and i think he means how close together they were released
      • Yfffd
        'Mars Needs Moms' also released three trailers recently. Again, not unusual.
        • Anonymous
          It's not unusual if you're a studio and you realize your relatively large-budgeted movie is a horrible pile of crap that has two weeks at the most to attempt to make back it's production budget before word of mouth drives it out of the theaters. Mars needs moms, for example. Granted, some really good movies end up getting tons of trailers, but the average film - from what I've observed, anyway - gets two full trailers and a teaser if they're really big-budgeted. Films that end up getting three or four are typically films the studio thinks are gonna take a nose-dive after the first weekend or films that they consider somewhat risky or a harder sell (Sucker Punch could be an example of that). My two cents.
    • Yea, I was referring to the fact that there were 4 of them (two teasers, two full-length trailers) which is so damn excessive for a movie like this. But moreso how late this trailer arrived. Full "theatrical" trailers for movies that are expected to be big are released usually 2 to 3 months out, this is a mere 11 days in advance. Seems like a last minute attempt to build more interest, but I'm sure it'll do fine.
  • dave
    well id take my kid to see this if i had one, looks fun 😀
  • Lynn
    I don't know what is wrong with 3 trailers. Those of us who are waiting to see the film are glad to see another trailer. For a long time, there was nothing about it; no news, no pictures, nothing. The film makers are making up for all that lost time. By the way, do you see REELZ channel? They show the same movies, the same trailers endlessly. So a couple on the internet really isn't so bad.
  • Anonymous
    I'm all for a good kids movie, but this seems like it should have left out the whole live action aspect and instead focused solely on the cgi. All in all it looks like a decent kids flick. Anyone else concerned about a bunny that defecates jelly beans and the potential mental scarring this may cause younger viewers? That is not a conversation I want to have with my niece.
  • Anonymous
    ummm...it is for the kids. I have no doubt this will attract a wide array. And in many Easter Baskets a year from now.
  • PUKE.
  • Nick
    a pure and pure kids movie...for kids. I think we look for the grown up double meanings in movies too much these days. It doesn't have to be "smart".. just colourful and shiny enough to keep kids interested long enough to sit through. keep an eye out for hidden easter eggs tho...
  • Drew Battaglia
    Alex, the film only had 1 teaser and 2 full trailers. Completely normal. There was no second teaser.
  • Ells
    Interesting to see a movie that takes a religious holiday and turn it into the marketing cashpot that just about every holiday movie has done in the past, but yet, this one seems very cool :)

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