COOL STUFF

'Amazing Spider-Man' Viral Picks Up with 'Parker's POV' Online Blog

by Alex Billington
April 27, 2012
Source: SHH, Mentorless

"Sometimes the face in the mirror does not even look like me." Peter Parker has emotions. And he's very smart. They've tried to capture those traits in the latest major viral update as part of The Amazing Spider-Man viral (or ARG). However, this update, which took days to solve, seems unnecessarily complex, only to lead to a nifty website, an intriguing new blog called Parker's POV with tons of photos, and even shots of his webshooter (the mechanical one) that we've seen him building in the trailer. While this viral is very deep and does contain a lot of details, the most exciting updates are all the images revealed this week.

If you've been following the Spider-Man viral, the most recent update was the launch of Webbed Menace, a new website asking users to capture photos/sightings of Spider-Man in action and submit them (since he's a menace!). But this site was launched late after other various legs of the viral, as part of Mark of the Spider-Man, including viral events held in various cities involving tagging walls with the Spidey symbol. Things have picked up again with this update, which took place almost entirely online, though it involved clues hidden in Peter Parker's backpack that was picked up/sent out in January. So where does all this lead?

The latest update, which you can find a complete ARG recap of on Mentorless (they explain every step as it was revealed), ended up revealing some imagery from Peter Parker and his webshooter via the new site Parker's POV. Many have been curious about his mechanical webshooters in The Amazing Spider-Man, a decision they made to differentiate themselves from the Raimi's movies and stay truer to the character from the comics. For those who are true nerds, pages found at /quantumadvance and /workinprogress and /segment have videos and photos getting right down into the details of how these work - pretty damn cool.

One of the other impressive parts of this new viral update was the message hidden in one of Peter Parker's test papers, as first discovered/decoded by Silas from SuperHeroHype. He was able to decipher the code after the contents of the backpack were revealed on the Baggage Claim site. Peter's message reads in full:

"SOMETIMES THE FACE IN THE MIRROR DOES NOT EVEN LOOK LIKE ME ONE MINUTE I AM ACING MY MIDTERMS THE NEXT I AM IN FISTFIGHTS I HAVE MADE EVERY MISTAKE A TEENAGER COULD MAKE.BELIEVE ME I WISH I COULD TAKE BACK MY WORST DECISIONS BUT I CAN NOT LIVE IN THE PAST INSTEAD I MUST BECOME THE BEST VERSION OF MYSELF I WILL SUCCEED"

There is something very poignant and emotional about that message, really getting into the character of Peter Parker, and his struggle being both Spider-Man the hero and Peter the person. Lastly, if you want to delve even further into Peter the person, the latest full-fledged website that contains both photos taken by Parker and more of the viral imagery unlocked, just visit parkerspov.com, or Parker's POV. In just a few days it has already filled up with numerous photos from the streets of New York, including a few intriguing shots, like the Debate Team and the Mark of the Spider-Man logo spray painted on a wall. See more here.

If you haven't already starting taking shots and submitting them to Webbed Menace, I suggest you do so as well, as it looks like the new focus of this viral is that site and Parker's POV. Cool updates, but for all that complexity and for all the clues that had to be unlocked, the end result isn't much. I like the sketches, but is there more? Why can't we see a nice, high res finished shot of the webshooter? Maybe there is more coming, so we'll have to keep our eyes open for the latest Spidey updates. Let us know if you find anything either!

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Filed under Cool Stuff, Hype, Movie News, Viral

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