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Another Stunning Poster for P.T. Anderson's 'The Master' Unveiled

by Alex Billington
August 6, 2012
Source: Yahoo

Wow. I'm almost at a loss of words. This right here might be the poster of the year. The Weinstein Company has debuted an absolutely stunning new theatrical poster for Paul Thomas Anderson's The Master, which has received an exorbitant amount of buzz recently thanks to a surprise screening last weekend. We already know the cast: Philip Seymour Hoffman, Amy Adams and Joaquin Phoenix lead the way, and the three of them are featured on this fabulously blue poster via Yahoo. This is the kind of brilliant, bold poster design work that I wish Hollywood would strive for more often. Simple, yet striking, get a closer look below.

Here's the full theatrical poster for PTA's The Master. If you haven't seen a trailer yet, be sure to watch here.

The Master Poster

A 1950s-set drama centered on the relationship between a charismatic intellectual known as "the Master" whose faith-based organization begins to catch on, and a young drifter who becomes his right-hand man.

Paul Thomas Anderson (the man behind films like Boogie Nights, Magnolia, There Will Be Blood) wrote and directed The Master. The film follows Lancaster Dodd (Philip Seymour Hoffman) a charismatic leader who creates a new religion in the 1950's and his main disciple (Joaquin Phoenix), an alcoholic drifter named Freddie Sutton who becomes Dodd's closest follower, only to later break away from his teachings. The Master was secretly shown in 70mm at the Aero this month and will hit theaters starting September 14th.

Filed under Feat, Hype, Posters

From around the web:

Ricardo

It's okay I guess, I don't get what's so great about it.
- tcuguy1
  
  thank you, i was thinking the same thing. Its stupidly simple in my opinion.
  - Chris
    
    Ditto.
- Rossco
  
  Well it seems to allude to something `multi-faceted' like a cut diamond, which also would allude to the perfection of a concept, religious no doubt. And personalities can be thought of as multi-faceted. Just a thought.
  - http://www.facebook.com/jeisenhauer Jim Eisenhauer
    
    Or it is just "oh crap we need another poster! Anyone here know Photoshop?" because that is all it looks like to me; a twenty minute Photoshop project.
    - Moderoy
      
      Hey Jimbo, something tells me you're not in a creative profession of any sort. Simplicity is something designers strive for, not try to avoid (true for any artist). Whether it's to your particular taste, I can tell you this is a brilliant little piece of design work. Not photoshop...you don't know what you're talking about.
      - Rossco
        
        Here here!!
  - Chris
    
    Sounds good but I'm still not dazzled by it.
jacobcrim

TWBB was my favorite American film of the last decade, can PTA do the same for me again?
Bobo_Vision

This is the greatest poster of all time!!!!!!!!!!!!!!!!!!!!!!!!!!
TobWaylan

Stunningly bad, yes.
Mr Tibbs

Photoshop: Clone tool
http://twitter.com/davide_coppola Davide Coppola

I love it! It reminds me of the Weinstein Company logo
Magic

Stunning ! R u kidding ?
Paulo

I bet if this weren't a PT Anderson film, this shit of a poster wouldn't even be featured here.
JamesB

By the way, this is not a kaleidoscopic effect. This is someone looking at life through a prism, distorting reality. And moreover, this is about CONFORMITY. Perfect for the theme of this film which I cant wait to see. Simple, elegant. Loooove it!