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Brett Ratner Developing Docudrama Adaptation of 'I Want My MTV'

by
March 16, 2012
Source: Variety

MTV

It's time to tell the story about how video killed the radio star. The MTV network launched in August of 1981 and the first music video to hit the airwaves was The Buggles' Video Killed the Radio Star. Now the cable channel that once championed music and helped launch the careers and controversy of such stars as Madonna, Britney Spears and more, barely plays music if it's not on top of stupid New Jersey locals tanning or pregnant teens spouting off at the mouth. But that's not stopping Brett Ratner and producer Jimmy Miller (Step Brothers, The Other Guys) from telling the network's rich history and rise to prominence.

Ratner isn't officially attached to direct the film, but Variety says he is producing with Miller. The story will be adapted from music journalists Craig Marks and Rob Tannenbaum's book I Want My MTV: The Uncensored Story of the Music Video Revolution. Described as an oral history of MTV, the story will chronicle the rise of the network during the 80's and 90's. Jody Lambert, who scripted Welcome to People (now Titled People Like Us) with Alex Kurtzman, will write the script, but it's not clear how soon the project might get off the ground. As someone who didn't come into MTV until the mid 90's when its roots started to shrivel, I've always been wholly interested in the network's story and glory years, so this sounds great to me.

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  • The book is great. As someone who was right in the target-market crosshairs (suburban teenager) when MTV debuted, I was completely primed to hear the story behind the scenes.
  • Lebowski
    Brett Ratner producing a documentary about an organization that took years to regularly feature black artists? This should be a fat asshole extravaganza!
  • norm
    I'm in so long as they include the utter demise of the channel as well, which began what - after the first season of The Real World?
  • Brandon
    Brett Ratner and MTV... This makes me ill. 

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