'Despicable Me' Producer Developing 'Angry Birds' Movie for 2016
by Ethan Anderton
December 11, 2012
It's been over two years since we heard any news about Rovio Entertainment bringing their best-selling mobile game Angry Birds to the big screen, but if you thought that meant that project was dead, think again. A press release from Rovio has just announced that Despicable Me producer John Cohen will produce the adaptation of the game which sees a group of birds with various skills fighting an evil army of green pigs who have stolen their eggs. In addition, David Maisel, who was once the Chairman of Marvel Studios and producer of Iron Man, will executive produce this wholly unnecessary video game adaptation.
Don't get me wrong, Angry Birds was a fun game, and even the most recent Star Wars iteration is pretty entertaining. But when Angry Birds shirts, toys and more started showing up in Wal-Mart and all over the world, that's when I knew things had gotten out of hand. Yes, there's a bit of a story in the game, but do we really need to turn that into a 3D computer animated feature film looking to hit theaters in 2016? It just seems like overkill. Here's some standard publicity fluff from Cohen
"I'm so excited and honored to be working on this film with Mikael, David, and Rovio's incredibly talented game developers and artists. From both an entertainment and strategic perspective, Rovio is at the forefront of game innovation and is trailblazing terrific new ways for Angry Birds fans to interact with these characters. I've personally spent countless hours playing the Angry Birds games over the last few years, which I can now happily justify as research for the movie."
Perhaps he should have spent that time coming up with a more original idea for an animated film instead. In fact, Cohen has worked on disappointing animated films like the Ice Age franchise, Horton Hears a Who and Alvin and the Chipmunks, so it doesn't leave much hope for this to be all that great. Of course, the brand name will be enough to get parents to take their kids to theaters, and that's all Rovio Entertainment really cares about. As always, I would love to be proven wrong and have this turn into some kind of magical animated film, but right now, I'm more than a little skeptical. What do you think?