Dwayne Johnson Says 'G.I. Joe: Retaliation' Will Have New 3D Scenes
For good reason, plenty of people are quite baffled by the last minute decision by Paramount Pictures to push back G.I. Joe: Retaliation from its June 29th release date this summer to a March 29th release in 2013. The reason given was for a 3D conversion so that the film could do better at the box office. Honestly, if that was the case, they would've shot the film in 3D from the beginning. Instead, this seems like an excuse to give a lackluster blockbuster a less competitive release window and make money back with 3D inflation. And evidence of that comes from a brief statement on Twitter from Dwayne Johnson about the 3D news.
According to Johnson's Twitter, when he responded to a follower, he says the nine month wait will be worth it because production was "Designing new scenes to enhance 3D.” That's what we call reshoots, and that means Paramount is not happy with the final product. This isn't merely a nine month delay for a 3D post-conversion, but a delay to try and salvage what might not be all that great of a sequel. It's bad news all around, and honestly, the pressure will be on for this film to be awesome if they're taking more time to design new scenes for 3D. Everyone is expecting just a fun popcorn flick, but now Paramount has to deliver something more, and spend another round of millions on the marketing. It's ridiculous.