Excl: 'Dredd Report' Viral Site Launch + Say No to Slo Mo Viral Video
by Alex Billington
August 21, 2012
Say No to Slo Mo! Or the Judges are going to come and throw you in an Iso-Cube. We're excited to announce that a new viral website for Dredd 3D, starring Karl Urban, has launched over at DreddReport.com. The site, which is a mirror of the Drudge Report site, contains lots of links, cheesy graphics like Drudge, and more connected with the futuristic world that Dredd is set in, mainly Mega City One. There's a few hidden links (or "Easter eggs") to find, plus there's an badass anti-Slo Mo PSA viral video to watch, which we've embedded below. As a huge fan of the movie and the world, this is a fun viral to compliment the marketing.
Up first, you've got to check out Dredd Report, which is filled up with all kinds of amusing nuggets of sci-fi goodness. From "Judge Dogg Renames Himself Judge Lion" to actual real world news crossovers, like "Numbers Reveal Hall Of Justice is Losing The Drug War" linking to real drug war news. There also seems to be a nifty little ad for "Judges Wanted" in the lower right hand side that I'd suggest taking a closer look at, too. Cool viral site to connect Dredd with our real world, and it's only just the start of things.
Dredd 3D, the movie, is about a city block called Peach Trees which gets overrun by mob leader Ma-Ma (played by Lena Headey). Judge Dredd, assisted by Anderson, goes to try and clean up the situation. Ma-Ma is a top distributor of the Slo Mo drug, which is kind of a brilliant futuristic way of getting slo mo shots into the movie surrounding this drug being used. It works. And it looks awesome. The drug is starting to take over Mega City One and its many citizens, and the Hall of Justice needs to fight back. Here's their first PSA:
That Say No to Slo Mo website currently just links back to this video. If you want to keep updated, follow on DreddReport.com as that will be the central Mega City One hub with more information on Dredd and Judges coming soon. I had the chance to see Dredd 3D at Comic-Con and honestly loved it (our video blog), and can't wait for it hit theaters (so I can go see it again!). We'll keep a close eye on Dredd leading up to its release next month. You can always watch the trailer or check out the latest Dredd posters/banners as well.
Dredd takes us to the wild streets of Mega City One, the lone oasis of quasi-civilization on Cursed Earth. Judge Dredd (Karl Urban) is the most feared of elite Street Judges, with the power to enforce the law, sentence offenders and execute them on the spot – if necessary. The endlessly inventive mind of writer Alex Garland and the frenetic vision of director Peter Travis bring Dredd to life as a futuristic neo-noir action movie that returns the celebrated character to the dark, visceral incarnation from John Wagner and Carlos Ezquerra's revered 2000 AD comic strip. Dredd 3D is set for release everywhere starting September 21st.