POSTERS

First Bland, Boring 'Sleepless Night' Poster Already Needs a Remake

by
March 11, 2012
Source: Cinema Blend

Sleepless Night Official Poster

Anytime I think back to it, there's no question that Sleepless Night was one of my favorite festival films of last year. It's awesome. It's a badass, energetic, intense, incredibly well-made French action flick, and I want nothing more than for everyone to see it and love it, too. Before it even got a US distributor, it was set for a remake, but Tribeca Films eventually snagged it for release. Cinema Blend recently debuted the official poster and, to be frank, it sucks. It's trash. How did they approve this? It's bland, boring, has a stupid quote that's going to make people laugh, and has excessive white space. Someone needs to remake this poster stat.

When I really love a film, I want there to be an amazing poster to go with it. But I'm appalled by how bad this is, and I hope Tribeca gets someone to design some real art worthy of this film. Here it is in full anyway:

Sleepless Night Poster

A cop races through a packed nightclub, dodging drug dealers, and corrupt cops in a mad chase to rescue his kidnapped son. Sleepless Night is written & directed by French filmmaker Frédéric Jardin (The Sister Brothers, Cravate club), co-written by Nicolas Saada, starring Tomer Sisley as a cop who gets mixed up with a drug lord who runs a massive nightclub in Paris. When his son gets taken hostage, he ends up being chased all around the club by Internal Affairs agents, the drug lord and his cronies, and many others. This premiered at the Toronto Film Festival in Midnight Madness this year and is being remade by Warner Bros.

While this was picked up by Tribeca Film for US release, they haven't set an opening date yet. Though word is the film will get a theatrical and VOD release in May. In the meantime, visit: sleeplessnight-film.com. (The teaser image comes from an alternate poster design from their Facebook, which is a big improvement.)

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  • Because he took all their drugs he is really hallucinating and fighting with people, so they took his son for his own safety?
  • Ryderup
    Looks better than alot of the posters you "love" Alex.
    • Well, some standard posters I just like, because they're unique and stand out. But this one... I don't see how anyone could say that. Just because it's not a floating head and different, but from a design standpoint, from a capturing-the-movie standpoint, from top to bottom, this poster is just a mess, and completely ineffective. This film deserves better.
  • filmtogo
    It could work as a banner, without the much to small text under the movie title and the quotes in the big white space above the title. but not as a poster.
  • "They took our poster."

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