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First Look at Cannes Film Festival Marketing Banners Around Town

by Alex Billington
May 15, 2012

Upon arriving in Cannes, one of my first missions is to walk the Boulevard de la Croisette, the main street in Cannes where the fest takes place. Given this film festival is really about cinema above and beyond just the official selection, Hollywood (and smaller production companies) bring some of their bigger movies to the streets to advertise to the masses who flock here for the two weeks. This year is particular barren for marketing material, but there is a banner for Tarantino's Django Unchained and even Brian De Palma's Passion, plus some other good marketing we found along the way. Here are a few of the photos I've taken.

Up first I have to feature the Django Unchained, because it's really the best one here, but there's a few more.

Django Unchained - Cannes

Spring Breakers - Cannes

Before I Go To Sleep - Cannes White House Taken - Cannes

Total Recall - Cannes

Tom Cruise One Shot - Cannes

The Dictator - Cannes

There was also a never-before-seen promo banner for Chris McQuarrie's One Shot with Tom Cruise. The first photo of that above is my own, the second photo below is a different angle courtesy of RopeofSilicon.

One Shot - Cannes

Finally, there is an Amazing Spider-Man banner, but it's the same art from before. Photo by RopeofSilicon.

The Amazing Spider-Man - Cannes

Django Unchained - Cannes

These are all the worthwhile banners I could find out and about today. That Spring Breakers movie looks crazy, we just featured the first look photo last week. And yes, that's James Franco on the left looking crazy as always. I also love the The Dictator setup, it's very well done, and I love the look of the Django banner (but I want to see more!). Also, don't confuse that White House Taken with Roland Emmerich's White House Down, two different movies. And finally that Passion banner is the first we've seen for it, besides an image of the two leads, Rachel McAdams and Noomi Rapace, about to kiss. Steamy. Not much that's exciting this year, but some good artwork worth checking out at least once. That's all from Cannes for now!

Filed under Artwork, Cannes 12, Hype, Posters

From around the web:

http://www.cine-escape.com/ Sakyo

Want to see the Brian de Palma`s Movie... Totally Sold!!
- Nielsen700
  
  I guess two semi-hot chicks making out does it for you.
http://twitter.com/incarnedine_v Dan Hibiki

Tom Cruise is Jack Reacher. Famed inventor of the reacharound.
DAVIDPD

PASSION looks absolutely titillating!
Voice of Reason

Man, those Reacher novels are my guilty pleasure. I dont care that Cruise's physique is not that of Jacks aside from older and ripped, and I doubt he'll even sport a beard or convey the same character as Lee describes really, but I do hope "One Shot" is decent, I really do.
Bobo_Vision

The Django Unchained banner looks like the banner to some new animated Disney film. The look seems off.
- GregDinskisk
  
  We have seen only two images, and you already think the look is off? Odd. Also, what Disney film had chains like that? Is there one I've missed somehow...?
  - bltzie
    
    I agree with Bobo_Vision. The art style of the title totally looks like something Pixar would do.
    - Buzzfunk
      
      The Letters look like...pieces of cheese? :p
peloquin

Didn't you say that White House Taken was called something else in an earlier post today?
- peloquin
  
  "Not much more is known about White House Down yet, aside from the fact that it's one of two competing projects with a similar theme, the other being Antoine Fuqua's Olympus Has Fallen with Gerard Butler attached as the lead."
  - http://www.firstshowing.net Alex Billington
    
    Yea, but they still have it titled this way here, they're probably selling it internationally as "White House Taken" yet have retitled it "Olympus Has Fallen" in the US (likely because of White House Down). This was the real poster I took a photo of!
    - peloquin
      
      Interesting, probably a good idea to rename it seeing as the two titles are so similar.
Archie Hill

After watching Justified with Tim Olyphant , I think he would be a better Jack Reacher than cruise. I can not see the movie being as good as the book.