'G.I. Joe: Retaliation' Pushed Back to March 2013 for 3D Conversion
Bad news for G.I. Joe fans out there. In a move out of left field, and one almost as tyrannical as killing off the G.I. Joe's themselves, Deadline reports Paramount Pictures is pushing back this summer's release of G.I. Joe: Retaliation, which has already made a big marketing push with several trailers and a bunch of posters, not to mention toys already on the shelves. Instead of hitting June 29th this year, the studio is moving back the film nine months to March 29th, 2013 to convert it to 3D. An exec said, "We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally." That's bologna.
What that says to me is Paramount doesn't have faith in the film to do enough business at the box office without the inflation of 3D ticket prices. Honestly, I think this is a shitty move all around as any marketing for the film is now going to wither away for the rest of the year, fans are going to be pissed, and it just doesn't seem worth it for a 3D conversion. Apparently an exec also said, "Jim Cameron did all of Titanic‘s 3D in post – and look how well that movie turned out.” They don't seem to realize that Titanic was a Best Picture winner, and the highest grossing film of all-time for years.
The studio seems to be banking on March as a viable release for such a big movie after The Hunger Games snagged a bunch of money (again, a film with quite a following because of the best-selling book series preceding it), but I don't think that's a good enough reason. Summer is crowded, but there's plenty of people still excited about G.I. Joe Retaliation, but I don't think Paramount is happy with what they have for a summer release (especially sandwiched between Brave and The Amazing Spider-Man). Honestly, even though I hated the first film, this sequel looked fun, and now we have to wait another ten months for it to hit theaters. Bad form, Paramount Pictures, bad form. Anyone else annoyed?