London Movie Theater is Using Ninjas to Stop People from Texting
by Ethan Anderton
September 13, 2012
Much like our friends at the Alamo Drafthouse, we hate when people text in movie theaters. It's distracting, disrespectful, and just completely unnecessary. The problem is, there's no real way to stop it unless a theater employee happens to catch you when they walk in once or twice during the film, or you have someone bold enough to tell off the violator. Well, The Prince Charles Cinema has a solution as they have gotten a team of volunteers with Morphsuits (think Green Man from "It's Always Sunny in Philadelphia") to sneak around like ninjas and emerge from the shadows to stop people from talking and texting during a film.
"I’m a big fan of going to the cinema, but there’s an unspoken code of conduct when you’re watching a movie that some people just don’t understand. Then when some fans were discussing being ninjas in their Morphsuits on our Facebook page I had a eureka moment. I thought I’d find a cinema and see if we could bring a light hearted taskforce to the aid of movie fans."
But is it effective? Well, SlashFilm has a quote from one of the accused and it seems to have had an impact:
"I normally hate noisy people in cinemas, but I got a call from my friend just as the movie started and thought I could get away with taking it. The last thing I expected was two completely blacked-out people suddenly appearing by our seats and give me and my mates a warning to shut up. It was actually pretty terrifying at first, but then I realised it was a bit of a laugh and a great way to make it clear what I was doing was having an impact on those around me. It certainly made me hang up and shut up for the rest of the film."
What really makes this great is that these are volunteers. In return, anyone acting as a movie theater ninja, simply gets into movies for free. So if you're looking for a great way to get into movies for free and have the best possible experience, maybe you can bring Morphsuits to your theater and take care of business. Any way to stop people being inconsiderate during a movie without stirring up trouble is fine by me. Thoughts?