Marvel/Disney's 'The Avengers' Hits $200 Million Opening Weekend
by Alex Billington
May 7, 2012
"Puny God." Hulk smashes the box office. And it didn't take long. The Walt Disney Studios announced with a press release on Sunday morning, before the weekend was even finished, that Marvel's The Avengers is estimated to earn a total $207.4 million in its opening weekend run here in the US. If that estimate is true (officially confirmed $207M this morning) it has just set a new box office record for opening weekend, easily passing $169 million set by Harry Potter & the Deathly Hallows: Part 2 last year. This is a huge opening, but well worth it for a movie that does deliver after a five-film, four-year crossover lead up. Bravo, Marvel.
In just three days, Marvel's The Avengers is now the fastest movie to reach $200 million domestically. The domestic debut kicked off on Friday, May 4th which marks the second highest single day take of all time at $80.5 million. Saturday's box office gross of $69.7 million is the highest Saturday take of all time. Avengers also opened internationally earlier, starting on April 25th, and crossed the $600 million mark globally on May 6th after just 12 days in release. Dang. Marvel Studios has finally made history, and if these numbers hold true, it means many good things for superheroes to come. Not only with Marvel and their films, but we know Warner Bros is now antsy about getting a Justice League movie back into development. Won't that be the day. Then again, we thought we'd never actually see The Avengers team up movie, yet here we are.
The Avengers, with its global box office and now massive domestic opening, is setting quite a few records. Deadline recaps a fun facts & figures article, with details like: fastest film to reach $200M (in 3 days); 8th biggest midnight opening; biggest superhero midnight debut; highest grossing opening weekend in IMAX's history; crossed the $600M global box office threshold today after just 12 days of release. Disney is proud of this and they damn well should be, as it's going to go far earning more from moviegoers as they return to re-experience Joss Whedon's ensemble extravaganza. For those curious, Deadline also outlines details on how Paramount is earning money off of this from their deal, even though this was a full Walt Disney release.
There's no denying that Hollywood will definitely feel the impact of this. It's proof that a team-up crossover movie can work, and work wonders, too. Honestly, looking back, Marvel Studios has had a bit of trouble opening to record breaking numbers over the years, but this is unquestionably their record-setting weekend and they deserve it - Avengers is a huge hit and a damn good movie, too. We expect it to continue earning strong during the summer and breaking more records, we'll keep an eye on it. Happy with this success?