HOME TRAILERS 2013 SCHEDULE PODCASTS REVIEWS POSTERS INTERVIEWS SHORT FILMS NEWS FEEDS ABOUT APPS

THE HOBBIT NEWS

Massive, Epic New Banner for 'The Hobbit' Visualizes the Entire Story

by Alex Billington
July 9, 2012
Source: EW.com

The greatest adventure is what lies ahead. Whoa, what kind of odd marketing is this? Entertainment Weekly (via ComingSoon) has unveiled a new banner for Peter Jackson's The Hobbit that, in 5000px of horizontal digital space, visualizes the entire story. Or at least, the entire story that I think we'll be seeing in The Hobbit: An Unexpected Journey specifically. Might this be our first glimpse at where the cutoff point between movies is? There's also a scene shown on this where Gandalf is talking with a bear, potentially the character Beorn. Lots of great visuals and imagery in this as a perfect tease for The Hobbit. Take a look!

To get the full experience and a good look at the full banner, you have to visit EW.com. A few closer looks:

Love all that's shown in the massive banner, has me even more excited for it. High res via ComicBookMovie.

In a hole in the ground there lived a hobbit... The Hobbit, being directed by Peter Jackson in two separate parts, is set in Middle-earth 60 years before Tolkien's Lord of the Rings, which Jackson and his filmmaking team brought to the big screen in a trilogy ten years ago. The Hobbit films, with screenplays by Fran Walsh, Philippa Boyens, Guillermo del Toro and Peter Jackson, will be shot consecutively in digital 3D using the latest camera technology. The Hobbit follows the journey of Bilbo Baggins, played by Martin Freeman, who is swept into an epic quest to reclaim the lost Dwarf Kingdom of Erebor, which was long ago conquered by the dragon Smaug. The Hobbit: An Unexpected Journey arrives in theaters in 3D/48FPS December 14th.

Filed under Artwork, Hobbit, Hype, Posters

From around the web:

beevis

thanks for this, alex! i'm DROOLING!!! "hobbit' is, by far, the biggest movie event of the year for me. when i see the beautiful shots of this film, it's difficult for me to understand why studios are so hesitant to start doing movies based on terry brooks shannara books - they have a huge fanbase as well.
DAVIDPD

I like how Gandalf's like, "OHIBEAR!"
- Akirakorn
  
  and the bear is like "WAZZUUUUP"
Leroy

Idiotic EW website. Here: http://img2-2.timeinc.net/ew/i/2012/07/09/the-hobbit-scroll/HOBBIT-SCROLL_6000.jpg
- max
  
  Cheers, mate!
LosZombies

That is by far the most awesome banner ever!! The detail is incredible! Caught alot of the smaller details as well, and Beorn looks SO fucking SICK!!!! Definatley looking forward to seeing Beorn woop some goblin ass in part 2!!
Ehsan Davodi

Hobbit : An Unexpected (Banner) Shockingly Awesome ! Van Gogh proud to this, Bravo Jackson
http://twitter.com/davide_coppola Davide Coppola

Am I the only one who thinks this looks too much like Snow White and the Huntsman promotional material (especially color palette and presentation)?
- CBoquist
  
  snow white and the huntsmen was not the first movie to use a color palette similar to this one.
rocky728

It was too far away for me to get really excited but this banner has done so. LOTR is still my favorite story from Tolkien but this should be awesome. Oh and yeah really curious and excited to see it in 3D with the high frame rate
rocky728

It was too far away for me to get really excited but this banner has done so. LOTR is still my favorite story from Tolkien but this should be awesome. Oh and yeah really curious and excited to see it in 3D with the high frame rate