See LG's Awesome 3D Poster Ads for Their 3D Sound Home Theater
by Ethan Anderton
April 23, 2012
Aside from the few lenticular posters that end up in movie theaters from time to time, there's no denying that movie posters are flat, and sometimes in more ways than just being two-dimensional pieces of paper. But what if you could see around the singular images we see on movie posters? A brilliant mind in advertising though the same thing and used it to advertise the LG's new Home Theater 3D Sound, which aims to have the sound of your films encapsulate your senses just as 3D televisions do. Kill Bill, Forrest Gump and Pretty Woman get the 3D poster treatment below, but I'd love to see more sometime soon.
Here are the cool 3D movie poster ads for LG's Home Theater 3D Sound via Gizmodo:
The LG Home Theater 3D Sound ad campaign was conceived and executed by Sao Paolo-based ad agency Y&R. Published in March 2012, the campaign was art directed by Guilherme Rácz with creative direction by Rui Branquinho, Flavio Casarotti, Victor Santanna and Jorge Iervolino. It was photographed by Lúcio Cunha. If anyone has the resources, I'd love to see efforts like this with more complicated posters. Cool?