'Social Network' Producers Whipping Up 'Fifty Shades of Grey' Now
by Ethan Anderton
July 10, 2012
After taking Ben Mezrich's book The Accidental Billionaires and turning it into the hit film The Social Network, producers Michael De Luca and Dana Brunetti set their sights on space with the same author's book Sex on the Moon. We haven't heard anything on the development of that film yet, but the producing team has picked up another high profile adaptation to keep them busy. Universal Pictures and Focus Features, who announced their collaboration on the adaptation of E.L. James erotic runaway hit book series Fifty Shades of Grey back in March, have set De Luca and Brunetti to produce the adaptation.
The story follows an impending college graduate named Anastasia Steele, who strikes up an S&M romance with successful young entrepreneur Christian Grey, the physical and emotional dominant to her submissive personality. It spawned as fan-fiction inspired by Twilight and is now insanely popular amongst female readers, which means it's prime for the big screen.
At first I was skeptical of the success this franchise could see, especially with how erotic and sexual I've heard the books get, but with Brunetti and De Luca on board, my interest has jumped a little bit. To date, Vintage Books has sold 31 million e-book and print copies of the trilogy in English-language markets worldwide. In the U.S. alone, the “Fifty Shades” trilogy has sold over 20 million copies in e-book and print making it one of the fastest selling book series ever. Yeah, this is going to be a big deal. Stay tuned.