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'Social Network' Producers Whipping Up 'Fifty Shades of Grey' Now

by Ethan Anderton
July 10, 2012

After taking Ben Mezrich's book The Accidental Billionaires and turning it into the hit film The Social Network, producers Michael De Luca and Dana Brunetti set their sights on space with the same author's book Sex on the Moon. We haven't heard anything on the development of that film yet, but the producing team has picked up another high profile adaptation to keep them busy. Universal Pictures and Focus Features, who announced their collaboration on the adaptation of E.L. James erotic runaway hit book series Fifty Shades of Grey back in March, have set De Luca and Brunetti to produce the adaptation.

The story follows an impending college graduate named Anastasia Steele, who strikes up an S&M romance with successful young entrepreneur Christian Grey, the physical and emotional dominant to her submissive personality. It spawned as fan-fiction inspired by Twilight and is now insanely popular amongst female readers, which means it's prime for the big screen.

At first I was skeptical of the success this franchise could see, especially with how erotic and sexual I've heard the books get, but with Brunetti and De Luca on board, my interest has jumped a little bit. To date, Vintage Books has sold 31 million e-book and print copies of the trilogy in English-language markets worldwide. In the U.S. alone, the “Fifty Shades” trilogy has sold over 20 million copies in e-book and print making it one of the fastest selling book series ever. Yeah, this is going to be a big deal. Stay tuned.

Filed under Development, Movie News

From around the web:

DAVIDPD

This is going to make money. Lots. [I know, that's the idea (TROLOLOLOLO)].
Lagoya

I'm sick of hearing about this book
SuicidalOptimist

"50 Shades of Grey: The sexual fantasies of a grown woman who is trapped in the mind of a mentally underdeveloped 12 year old" Oh man, I hope they stay close to the books, especially in terms of dialog, because then this is sure to be one hell of an unintentionally hilarious movie/great comedy. Not since the Twilight books have I laughed, groaned and hit myself in the head this hard. And I thought Stephanie Meyer (is that how it's spelled? Whatever, who cares) is a terrible writer! Make sure to bring a pillow to scream into and fall asleep on. You'll need it.
Reginald

Ugh, I have never read the book but the fact that it started as Twilight inspired fan fiction makes me want to punch someone in the face.
Ehsan Davodi

I love mindful erotic movies , for me Adriane Lyne is symbolic director. Meanwhile , I miss so much for something passionate sexy gritty like Basic Instinct I'm not fan of this book
James

One can only hope that it's nothing like the books in any form. How great would it be if it was an action film. Or a talking animal family movie?
http://www.facebook.com/matt.peloquin.14 Matt Peloquin

My girlfriend loves these books. I don't get it though, when I bring up fisting her she calls the cops, but when she reads about it in this book it arouses her.