Sony Hosting Early 'Amazing Spider-Man' Preview Events Coming Up
Are you ready for the "Untold Story"? While, yes that makes no sense at all, Sony is really pushing hard to keep this tagline at the forefront of their marketing for The Amazing Spider-Man. I just hope it doesn't backfire. Although we're well in 2012 now, things have been very, very quiet in terms of Marc Webb's new Spider-Man, without new footage or marketing since the trailer from July and that shadow teaser poster. But that's all about to change, as ComingSoon reports that Sony is hosting worldwide "preview events" in two weeks, on Monday, February 6th, in 2 big cities in the US (NY/LA) and 11 others around the world.
We don't know much about these events yet, as they're just coming together, but for city listings and to reserve early tickets, you just need to visit: theuntoldstorybegins.com. The site includes 13 cities: Berlin, London, Los Angeles, Madrid, Mexico City, Moscow, New York City, Paris, Rio de Janeiro, Rome, Seoul, Sydney and Tokyo. There's not a lot of places in the US, but for those sad they're missing out, don't worry - I think the trailer will be online very soon after this event on February 6th (if not the same day). The Amazing Spider-Man marketing push will be kicking off then, so definitely keep your eyes open for more to come.
We expect this to be a preview of footage, more than just a two-minute trailer. Marketing locally has already started, as ComingSoon has a video of a display ad from London stating: "On February 6th, The Untold Story Begins." Is there more to this story than we know? The Amazing Spider-Man stars Andrew Garfield as Peter Parker, Emma Stone, Martin Sheen, Rhys Ifans, Sally Field and Denis Leary. In theaters July 3rd.
Update: Here are a few photos above from the projection "viral" images being shown around London to get people interested about this upcoming preview event. These come from HeyUGuys and as far as I know, they haven't been seen in any other cities yet, but I expect we may see more of this all over the world soon.