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COOL STUFF

Spectacular Paris Subway 'Prometheus' Giant Head Marketing Display

by Alex Billington
May 17, 2012
Source: MovieViral

Why does Europe get all the best marketing stunts?! We're going a bit Prometheus crazy here, considering we're counting down the days (22 left!) in the three weeks left until it arrives in theaters. The final pieces of marketing are coming together, and one huge stunt in Europe, specifically Paris, includes an abandoned subway station being completely decked out with that giant head and blue lights for riders to see. And it's incredible. There's even a video of the subway ride through the station, it's amazing, this is brilliant. Shots have hit the web on the Weyland Investors Tumblr (via MovieViral) and they're definitely must see photos.

Here's a video from Half-A-Million Screenshots of the subway riding through the station, it looks awesome.

This amazing Prometheus display is on Paris' Metro line 9 at the Saint-Martin station (as you can see labeled above), which has been closed since 1939. My excitement for this movie is growing to unbelievable levels each and every day, fueled by continually brilliant modern marketing like this. Whoever is responsible for coming up with this stunt (Half-A-Million Screenshots?), plus their online viral marketing campaign, deserves quite a bit of acclaim, as all of this has been astonishing. And seeing final all-out marketing stunts like this is the cherry on top. Prometheus lands in theaters starting June 8th and I cannot wait for it arrive.

Filed under Cool Stuff, Feat, SciFi, Viral

From around the web:

Jericho

well i officially know where i am going next week for a European vacation...
Buzzfunk

This is very cool! Getting close now! I think im going to lose it when im going to sit in that Midnight screening...lol
http://www.youtube.com/watch?v=sJ5hK-D8kRQ Crapola

At the end there is there something moving around under the skin of the girl on her back?
- Wolffsrain
  
  It looks to me like there is something moving on the back of the girl. Or it could also be her T-shirt's shadows.
  - http://twitter.com/robert_t robert_t
    
    most probably her partner's hand a well-planned bit of self-marketing from half-a-million-screenshots, although the first half of the film was probably the only relevant part! A great way to use a disused metro station
S Kweks

http://ninjito.com/2012-05-18 - photos
Norwan

that was some epic making out
http://twitter.com/badblokebob Richard Nelson

Yeah, here in Europe we're never at all jealous of the constant stream of stuff only Americans get access to, because we get ALL the best marketing stunts.
Voice of Reason

Im glad its in Europe. American subway systems are trashy and disrespectful to say the least. If this was in NYC it'd be crawling with bed bugs, graffito-tagged and probably draped with used condoms in a matter of minutes.
Veda

The Saint Martin station "as you can see labeled above"? Nope, it doesn't exist it's between "Strasbourg Saint Denis" and "République" (as you can see labeled above indeed)