'Spider-Man' Viral Arrives at WonderCon with Webbed Menace Poster
by Alex Billington
March 17, 2012
Whoa! Even though we have yet to even see the actual The Amazing Spider-Man panel at WonderCon (in Anaheim) this weekend, some viral marketing has turned up at the convention, unlocking a new website and new information (and mysteries). The poster handed out at the Con is simply a big "Wanted" poster for Spidey, no doubt orchestrated by Captain Stacy who thinks he is a "Webbed Menace", which is exactly the new website launched (and linked to from the poster) at webbedmenace.com. The website is a "sightings" report page to "Catch the Spider-Man" and even includes a video from Captain Stacy himself (watch below)!
There seem to be a lot of new clues hidden in the video and on the new Webbed Menace site, including links and details and information about this story and how Spider-Man plays into things. We've been following closely the Mark of the Spider-Man viral (in support of Spidey!), now we get our first taste of the anti-Spidey side. Which is actually a key part of the story in the movie, as we know that Captain Stacy is a formidable force of opposition for Peter Parker. Watch his introduction (starring Denis Leary) on this menace below:
Other than that, it sounds like we need to keep watch on this new site for additional clues and details to be unlocked. While I don't think the Mark of the Spider-Man side is done yet (I'm sure they'll be back!), it's time for the Webbed Menace fans to rally. They ask for people to take their own photos of Spider-Man and catch him in the act, which I wish could actually happen (maybe it will around Grauman's Chinese in Hollywood?) but it should be interesting to see what people find/submit anyway. I love the design of this site and the way this viral for The Amazing Spider-Man has unfolded so far, we'll be keeping a close watch.
And finally, here's a better look at the "Wanted" poster being given out at WonderCon today. You can also see it in full on the new website, for an even closer look. We'll keep you updated on everything with Spidey!
We added the photo above of The Daily Bugle news van, which was parked outside at WonderCon, where they were also giving out more of the "Wanted" posters as well. I love to see how far they're going with this.
Sony's The Amazing Spider-Man features Garfield as Peter Parker, Emma Stone as Gwen, Martin Sheen as Uncle Ben, Sally Field as Aunt May and Denis Leary as George Stacy. 500 Days of Summer director Marc Webb is at the helm of this Spider-Man reboot, from a screenplay written by Alvin Sargent (Sam Raimi's Spider-Man 2 & 3), Steve Kloves (Harry Potter movies) and James Vanderbilt (The Rundown, Zodiac, The Losers). Sony/Columbia is bringing The Amazing Spider-Man to theaters in 3D on July 3rd this summer.