COOL STUFF

Target Craftily Assembles Store Products to Promote 'The Avengers'

by Ethan Anderton
April 24, 2012
Source: Behance.net

Yesterday brought news of a new art exhibition at Gallery 1988 honoring The Avengers when the film is released next weekend, and Mondo already kicked off their poster series with prints for Black Widow and Hawkeye (with more coming sometime this week). Now Target is getting in on the fun with a cool series of ads from Wieden + Kennedy that take various products sold in their stores (including toys of the assembled comic book heroes and lots of Dr. Pepper) and combined them to form various shapes representing heroes like Captain America, Thor, The Incredible Hulk and Iron Man himself. They're quite impressive. Look!

Here are the Target ads for The Avengers (see more detailed close-ups at Behance.net (via Movies.com):

When an unexpected enemy emerges that threatens global safety and security, Nick Fury (Samuel L. Jackson), director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. The star studded cast includes Robert Downey Jr, Chris Hemsworth, Chris Evans, Mark Ruffalo, Scarlett Johansson, Jeremy Renner, Cobie Smulders, as well as Tom Hiddleston and Stellan Skarsgård who are reprising their respective roles from Thor. Marvel's The Avengers, directed by Joss Whedon (Serenity), hits theaters everywhere May 4th, 2012. You can watch the first trailer here, the Super Bowl spot here, or the newest theatrical trailer here.

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