'The Avengers' Sets Sights on 'Avatar' & Increases Shawarma Sales
The second weekend with The Avengers at the box office has come and gone, and just because it was Mother's Day yesterday, doesn't mean people weren't going to see some superheroes assemble (after all, Mom's can be nerds too, and if they're not, Thor and Captain America have some rippling arms to entice them). In fact, the Marvel Studios flick Hulk smashed the competition yet again to the tune of just over another $100 million to go with the film's amazing $200 million weekend opening. Now it looks like the film may break even more box office records as achievements set by Avatar are within reach. More below!
The Avengers hit pretty much everywhere else in the world before it made its way to the United States, and territories like the United Kingdom had racked up over $480 million (according to Variety) as of May 6th. From their figures of international and domestic box office towards the end of last week, it looked like the film might smash Avatar's record of reaching $1 billion in worldwide gross in four weeks, the fastest any film has hit that number. Well, if the math is right, it looks like the film just may do that as seems to have already hit $1 billion (according to Box Office Mojo). And with the earliest international release date being April 25th, that means it reached that goal in 19 days, and that's the game. Well done, Marvel.
But the box office isn't the only place where The Avengers is having an impact. For those who stuck around after the end of the credits, even longer than the teaser for a mysterious new villain, there was a special little treat. As we reported before the release, there is indeed a second credits scene, and if you don't want to know anymore, and wish to see if for yourself, then read no further. Following a couple of funny suggestions to get some shawarma from Tony Stark, the assembly of The Avengers sits in a small restaurant, exhausted and disheveled, eating the Arab assembly of meats in complete silence. It's a one shot joke, and it's worth the wait. Now TMZ (via SlashFilm) has spoken with several different fine eating establishments all across Los Angeles and they all say sales of shawarma went through the roof after the first weekend of release. I wasn't even sure what it was, and I definitely wanted some. It could be the best non-brand-specific product placement ever. Did anyone out there get some shawarma after The Avengers?