The High Life is Calling - 'Looper' Network Viral Finally Launches
Live the next 30 years, like only a Looper can. The high life is calling! Are you ready to become a Looper? During Comic-Con a month ago, we discovered a new viral site for Rian Johnson's upcoming sci-fi Looper, a site promoting the "Looper Network", the organization which manages all the Loopers, which Joseph Gordon-Levitt is one of. At the time the site only had a placeholder, but with viral mailings being sent out, the site has launched in proper and now allows users to sign-up, become a Looper, participate in missions as well as win/receive prizes. While it's blatantly connected to the movie, this is still a pretty damn cool viral.
The site can be found at LooperNetwork.com and now features a front portal with login through Facebook. There's a fun "Top 5 Loopers of 2044" graph on the bottom right that pulls out with Joe Gordon-Levitt in #1 with 242 kills. From there it's a matter of signing up to get access to your profile as a looper, and look at equipment like weapons/guns and crazy flying futuristic vehicles. Click below to check it out and sign-up:
The first actual mission listed in my profile starts on August 22nd at 12PM PST. The introduction message, from Jeff Daniels as Abe, states: "You're going to want to use this new wealth I'm putting into your hands to prepare yourself and possibly brush up on your Mandarin. This job isn't for the weak. We value Loopers who aren't afraid to face each day like it might be their last, because some day, you might have to face yourself… Finish your profile, grab a blunderbuss, and get ready — you're going to hit the ground running. Welcome to the Looper Network. From now on, I'm the most important person in your life." Got it? Good.
We'll watch for updates from here. With Looper set to hit theaters in late September, marketing is starting to ramp up, even though we've seen quite a bit of footage in trailers already. I'm excited for this viral to lead to something awesome, I just hope we get more than an online game. Actual physical/local activities and drops/pick ups in cities, in addition to online interaction, would be great. That's what this is all about isn't it? Time travel and being places at the right time. This movie looks too damn cool to pass up an opportunity.
Looper is the third film from Rian Johnson following his breakout hit Brick and The Brothers Bloom after that. Looper focuses on a mobster named Joe, played by Joseph Gordon-Levitt. The movie also stars Piper Perabo, Jeff Daniels and Paul Dano. Looper hits theaters everywhere starting on September 28th this fall.