EDITORIALS

I Love This Photo - 'The Master' in 70mm at New York's Village East

by
September 17, 2012
Source: Twitter

The Master

Last night, our friend Cory Everett from PTA fansite Cigarettes & Red Vines tweeted out this fantastic photo of the huge line for Paul Thomas Anderson's The Master playing in 70mm at the City Cinemas Village East in New York City (cinema website). I love it. It makes me smile. Why? It makes me happy for cinema. This is the way it should be happening. He has captured the awe of event movies again, the beauty of 70mm being the reason people are lining up; the projection, the experience. Look at that. Amazing. It's paying off too - The Weinstein Company is raking in the cash, as The Master has been earning a per-theater-average of about 146K so far, topping Moonrise Kingdom and all others. Hell yes, Paul Thomas Anderson!

Here's the photo in all its glory. Isn't it exciting to see a crowd this big on a Sunday night for PTA's 70mm?

The Master in 70mm

Cigarettes & Red Vines also posted a few other photos, including the "Sold Out" sign seen above/below, on their site. The Arclight Cinerama Dome photo below was taken by Omar Salas Zamora (@omarsalaszamora).

The Master Opening Weekend

"‘The Master' Opens With Record-Shattering Grosses In NY/LA" the headline reads. PTA's The Master, starring Joaquin Phoenix, Philip Seymour Hoffman and Amy Adams, just hit limited theaters in 70mm this weekend. Playing in only 5 cinemas (listings) between New York and Los Angeles, it has been setting box office records already. Everett was reporting from the show he went to, saying that he even noticed Andrew Garfield & Emma Stone at the Angelika & Sam Rockwell at Village East attending. If you haven't seen the sensational mind-fuck, "I am a bear! We are ALL bears! And you will not tame me! Accept me or go" experience that is The Master in 70mm, now is your chance, catch it while it's hot. Then discuss for hours.

I just thought this was an awesome photo. It shows the theatrical experience can still thrive, with the right content. Thanks to Cory Everett for the inspiration - follow him @cigsandredvines for more PTA updates.

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  • DAVIDPD
    Damn, that's awesome. Long Live 70MM.
  • rocky728
    I just have to say that this whole 70mm vs digital argument is bs as far as I'm concerned. I went to my fave theater, Lincoln Square AMC in NY to see the film. They happen to be playing the film in both 70mm and digital (according to them). So I get there early and buy a ticket for the 70mm but since digital starts 45 minutes early I walk in to see the first 30min. and then walk down the hall to watch the entire thing in 70mm....no damn difference as far as I could tell and I have 20/20 vision so it isn't like I have a handicap. This whole argument has lost all and any credibility in my eyes but at least it isn't like they charge extra for the 70mm. So if you think you're getting something extra go for it but outside of sounding hip since so many internet sites keep hyping the format up but there's nothing there IMO.
    • Chris
      Rocky the boxer gave people hope. You do the opposite. You're the 728th Rocky, jaded by the goodwill of your father and brothers, so you break hearts. Not cool, bro. Not cool.
      • Dominic A
        Can't he have an honest opinion ? one reason why I like this site - no sugarcoating ! I may not believe you , but I want to know the contrarian view also . Then I'll make up my own mind ... Why don't you explain what YOUR eyes see when u watch 70mm ??
        • Marcusbrdunn
          There are people that also say they can't tell the difference between CD and Vinyl. And of course these are all opinions. I've seen Rashomon on digital format and on film, and I saw a difference with a strong preference for the latter. There's my opinion.
  • truong18
    lucky sum bitch

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