The Poster for 'This is 40' Embraces Being a 'Knocked Up' Spin-Off

May 8, 2012
Source: ScreenCrush

This is 40

Sometimes certain films don't really need a poster to help with promotion and it's just merely an obligation. That's usually the case with Judd Apatow comedies. The poster is just an extra way to get people aware of the film when it's really the cast and the trailer that will get butts in the theaters. But alas, we still have a one sheet for This is 40, the new coming-of-older-age comedy hitting this Christmas. We already got the first trailer featuring Leslie Mann and Paul Rudd reprising their characters from Knocked Up (Jason Segel showed up too), and now this poster embraces being a "sort-of sequel" to the 2007 comedy hit. Look!

Universal has been sending legal requests out for the poster to be removed - sorry! "On behalf of NBCUniversal, Inc. and its affiliated and subsidiary companies ('NBCUniversal'), please be advised that an unreleased copy of a copyrighted one sheet (the 'Poster') for the film entitled 'This Is 40' is being illegally displayed and distributed, without authorization."

This is 40 comes from writer director Judd Apatow and acts as a sort of unofficial sequel to Knocked Up, following the characters Pete (Paul Rudd) and Debbie (Leslie Mann) from the 2007 comedy as they deal with aging and the trials and tribulations of having a family in this day and age. Jason Segel is also reprising his role from Knocked Up while new cast members include Megan Fox, Albert Brooks, John Lithgow, Chris O'Dowd, Melissa McCarthy, Lena Dunham and of course Apatow's kids Maude and Iris. Universal is bringing the comedy to theaters on December 21st later this year, just before Christmas. Good laughs?

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  • LosZombies
    lmfao! wow, that poster alone is actually pretty damn funny
  • Eric
    they installed the door, opened it up, and then installed the toilet and now they can never close the door :X
    • axalon
      What has been seen cannot be unseen
    • Thisisstillmore
       Glad I wasn't the only one to notice.
  • HazedMind
    This poster makes me want to buy an ipad
  • Rhythm Master
    All i see is an apple I pad endorsement, and a couple of folk who don't slightly look forty.
    • flembo
      except they are both 40 in real life so...
      • And I bet they look 40 in real life, but I agree they don't quite look it on the poster.
        • lol movies
           That's hollywood forya..where high scool kids look like 30 and 40-50 year olds look like ...well, 30   😛
      • Rhythm Master
        No shit? Has nothing to do with what I said.
    • I crap with my iPad and I'm almost 30 and look 19. Soooo there's that.
  • Ryderup
    Paul Rudd is mighty hot on that poster. 
    • Even when he is taking a dump, he looks hawt.
    I would have liked it more if their faces weren't so Photoshopped.
  • I don't care that she's 10 years older than me... I want to do horribly dirty things to Leslie Mann... GIANT crush on her.
  • Every time I see something new for this film, it speaks to me.  I look at my ipad while I'm on the toilet all the time and my wife looks at me like I'm nuts.  Hilarious.  
  • Max Renn
    Leslie Mann being a bitch, chastising the naughty man-child again... how original, how tiresome.




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