Universal Delays 'Bourne Legacy' a Week to Avoid 'Dark Knight Rises'
It's a foregone conclusion that The Dark Knight Rises is going to be a juggernaut at the box office, likely topping the charts for two, maybe even three weeks. Universal Pictures knows that, and that's why they've just announced, via THR, that they're delaying the release of The Bourne Legacy back just one week from August 3rd to August 10th. Surely that will give people plenty of time to see The Dark Knight Rises and then be hungry from some Bourne action with Jeremy Renner. That gives the Christopher Nolan trilogy conclusion starring Christian Bale three weeks to rake in the dough after opening on July 20th. More below!
Universal said in their official statement on this change: "Just as The Avengers demonstrated marketplace sustainability that well outpaced traditional patterns earlier this summer, the industry expects a similar trajectory for The Dark Knight Rises. Moving one week further from its release will give The Bourne Legacy an even greater opportunity to maximize its opening box office potential." That also only puts it up against The Campaign and Great Hope Springs. Universal notes that an onslaught of marketing will hit TV and digital audiences during the Olympics starting on July 27th. If that last action-packed trailer was any indicator, Jeremy Renner and Bourne Legacy have a lot of action to deliver, and may be worth the wait.