Watch: Amusing New 'IMAX is Believing' Branding Video Released
"A ticket to somewhere else!" The upcoming summer for IMAX is going to be rather epic, not only with The Dark Knight Rises coming in July featuring nearly an hour of footage shot in IMAX, but The Avengers kicks this off this weekend playing in IMAX 3D as well. They've also got Ridley Scott's Prometheus coming up, The Amazing Spider-Man, Peter Jackson's The Hobbit. IMAX has recently launched a new branding video to to promote: IMAX is Believing. The video features testimonials outside of IMAX theaters (like we used to record!) talking about how amazing the experience of seeing an IMAX movie is. It's fun, check it out!
For more info on their new IMAX is Believing slogan and campaign, visit IMAXisbelieving.com. I'm a bigger supporter of IMAX when the movies are actually shot on IMAX, which is usually only one big movie a year (The Dark Knight Rises in 2012, J.J. Abrams' Star Trek 2 in 2013). But they still have some epic event movies playing on IMAX this summer that will look even better on the huge, booming IMAX screens. I've done enough hyping of my own now, it's up to you to voice your opinion in support of IMAX, like the folks in the video. Expect to see this promo playing around movie theaters this weekend. "IMAX has nothing to do with seeing a movie and everything to do with believing in one. Take a journey to the very edge of reality."