WB Trying to Educate Moviegoers About 'Hobbit' HFR 3D with FAQ
If you're a regular reader of this site, you probably know what HFR stands for, mostly because we've talked about it plenty before (and even seen demos ourselves). However, the "regular" moviegoer, the casual viewer out there, doesn't know what it means. And it might be even more confusing given everyone is referring to 48FPS, and not the term "High Frame Rate" itself. But as we pointed out back in April, the HFR era is now upon us, and Peter Jackson's The Hobbit is the first film to debut theatrically in HFR 3D. Regal Theatres has launched a HFR page that features a FAQ sheet answering numerous questions about HFR technology.
While this comes from the Regal site, it actually looks to be an official creation from Warner Bros/New Line to promote HFR to consumers. But will it work? Does this answer any questions/concerns you have? Do you need to see a sample yourself before you decide if you're going to go see this in HFR or not? I appreciate that they're trying to inform customers, but this seems like a very lackluster and very unenthusiastic attempt at convincing everyone that this is the next evolution in cinema technology. But maybe that is the big question, and it's up to the audience to decide in December anyway. Here's the official Hobbit HFR 3D FAQs in full:
There's a listing of theaters playing HFR on Regal's website, but AMC and other theatres will also post their lists, too. You can find some theater listings on Bleeding Cool, with a full HFR list on 48fpsmovies.com.
In a hole in the ground there lived a hobbit… J.R.R. Tolkien's The Hobbit, being directed by Peter Jackson as three separate movies, is set in Middle-Earth 60 years before Tolkien's Lord of the Rings, which Jackson and his filmmaking team brought to the big screen in a trilogy ten years ago. The films, with screenplays by Fran Walsh, Philippa Boyens, Guillermo del Toro and Peter Jackson, were shot consecutively in digital 3D using the latest cameras. The Hobbit follows the journey of Bilbo Baggins, played by Martin Freeman, who is swept into an epic quest to reclaim the lost Dwarf Kingdom of Erebor, which was long ago conquered by the dragon Smaug. The Hobbit: An Unexpected Journey arrives in theaters in 3D & 48FPS on December 14th.