TDK RISES NEWS

You Need To See This: 'Dark Knight Rises' Marketing Hits the Streets

by Alex Billington
June 24, 2012
Source: SlashFilm

Rise. We're now under 30 days until Christopher Nolan's The Dark Knight Rises explodes into theaters in July, and that means it's time to go all out building up hype. Warner Bros has started their strong traditional marketing push, with billboards, big posters and more advertising appearing in major cities like New York and Los Angeles. Our friends at SlashFilm caught a photo in LA of one of the coolest billboards I've ever seen, and while I was in NY this weekend, I snapped some shots of a series of posters in a subway station, as well as a big Times Square billboard being installed. Everyone excited for Batman must see these.

First up, here are the photos I took in New York. I happened to be passing through the Times Square 42nd Street station, and saw this long display, then walked up to the street and caught "The Dark" half-billboard.

Second, here's an awesome Batman billboard in Los Angeles at Sunset & La Brea. That's an actual, physical hole with real debris, not an illusion. One of the best bits of TDKR marketing they've made (via SlashFilm).

Finally, just to toss in a mention of this update as well, Comic Book Movie found a full copy of the Gotham Observer newspaper online as part of the Mountain Dew TDKR viral. Check it out here if you're interested:

Update: A few more shots of TDKR ads on the streets from Batman-News.com's new gallery of photos.

Eight years after The Dark Knight, the terrorist leader Bane arrives in Gotham City, pushing it and its police force to the limits, forcing its former hero Batman to resurface after taking the fall for Harvey Dent.

The Dark Knight Rises is once again directed by Oscar nominated British filmmaker Christopher Nolan, of Following, Memento, Insomnia, Batman Begins, The Prestige, The Dark Knight and Inception previously. The script was co-written by Christopher & Jonathan Nolan (The Prestige, The Dark Knight), from a story by Chris Nolan & David S. Goyer (of Batman Begins, The Dark Knight). Warner Bros is bringing The Dark Knight Rises to regular and IMAX theaters everywhere July 20th, 2012 this summer. The Legend Ends...

Filed under Cool Stuff, Hype, Photos, TDKR

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