You Need To See This: 'Dark Knight Rises' Marketing Hits the Streets

June 24, 2012
Source: SlashFilm

The Dark Knight Rises

Rise. We're now under 30 days until Christopher Nolan's The Dark Knight Rises explodes into theaters in July, and that means it's time to go all out building up hype. Warner Bros has started their strong traditional marketing push, with billboards, big posters and more advertising appearing in major cities like New York and Los Angeles. Our friends at SlashFilm caught a photo in LA of one of the coolest billboards I've ever seen, and while I was in NY this weekend, I snapped some shots of a series of posters in a subway station, as well as a big Times Square billboard being installed. Everyone excited for Batman must see these.

First up, here are the photos I took in New York. I happened to be passing through the Times Square 42nd Street station, and saw this long display, then walked up to the street and caught "The Dark" half-billboard.

The Dark Knight Rises NYC

The Dark Knight Rises NYC

Second, here's an awesome Batman billboard in Los Angeles at Sunset & La Brea. That's an actual, physical hole with real debris, not an illusion. One of the best bits of TDKR marketing they've made (via SlashFilm).

The Dark Knight Rises Billboard

The Dark Knight Rises Billboard

Finally, just to toss in a mention of this update as well, Comic Book Movie found a full copy of the Gotham Observer newspaper online as part of the Mountain Dew TDKR viral. Check it out here if you're interested:

Gotham Observer

Update: A few more shots of TDKR ads on the streets from's new gallery of photos.

The Dark Knight Rises Marketing

The Dark Knight Rises Marketing

Eight years after The Dark Knight, the terrorist leader Bane arrives in Gotham City, pushing it and its police force to the limits, forcing its former hero Batman to resurface after taking the fall for Harvey Dent.

The Dark Knight Rises is once again directed by Oscar nominated British filmmaker Christopher Nolan, of Following, Memento, Insomnia, Batman Begins, The Prestige, The Dark Knight and Inception previously. The script was co-written by Christopher & Jonathan Nolan (The Prestige, The Dark Knight), from a story by Chris Nolan & David S. Goyer (of Batman Begins, The Dark Knight). Warner Bros is bringing The Dark Knight Rises to regular and IMAX theaters everywhere July 20th, 2012 this summer. The Legend Ends…

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    $$$ Got to spend money to get money. $$$
    • thaRiddler
      True dat, True dat.
  • Isildur_of_Numenor
    And they say bats are not entirely blind... what a joke! This is as great as it can get.
  • Richie G
    Great billboard. So The Dark Knight Rises is based in 2016 at least (seeing as how the picture of Dent is dated 2008)
    • Jericho
      explains the possibility of a flying tank...
    • It's probably just lack of communication between Nolan and the company they hired to do the viral stuff.
  • Ticketmaster
    The posters are poorly designed. Does not reflect the story.
    • Zanpher
      I don't know. I figured a poorly designed poster describes the series perfectly.
      • The "meh" guy
        Oh snap.
        • Akirakorn
          Considering "meh" was soo 2010, I'm shocked (and pleased) you went back to 1990 with "Oh snap". Keep if fresh meh!
      • Akirakorn
        No way the costume design, set design and production for the series is fantastic! 😛
    • Are you saying Batman, Bane, and Catwoman are not in the movie?
    • Have you read the script? Are you a designer?
  • Really almost can't take it anymore. Get the movie out now!
  • thaRiddler
    The posters are OK, but that billboard gets points for being original. Also, if anyone here lives in South Florida I'm selling my TDKR 15/70 IMAX midnight opening tickets. I can't go anymore. So if anybody wants them just reply.
    • Faceman
      Nolan's Batman series' posters have never reflected the story in them, it's just simply the characters (well only one of them in each poster). These are cool but they can't beat the one with Batman in his cape flying down disguised with the other bats nor the one with the joker face on the wall.
      • Akirakorn
        I agree Nolan's Bat-posters are meh at best but the "why so serious?" was epic. It' achieved meme status.
    • Faceman
      However, I believe movie will have more iconic moments the other two. "Why so serious son" was the best in The Dark Knight and every line delivered by Liam Neeson in Batman Begins were unforgettable but but Tom Hardy's lines can (I believe) beat them. That "Mr. Wayne" (Bane talking to Batman) line in the Nokia trailer gives me chills and super excited for the film each time I hear it.
      • Ehsan Davodi
        Let's Put Smile On Your Face
      • Akirakorn
        Didn't catch that "Mr. Wayne" line. Tried to avoid the trailers. Now I gotta avoid posts to spoil the movie...
  • This is amazing, I wish the did the same kind of promotion in Spain for this.
  • Brian
    AWESOMESAUCE!!!!!!!!!!!!!!!!! I CAN NOT WAIT!!!
  • This Is Awesome!! >_<
  • Ehsan Davodi
    Wit > $ Many blockbustrish 2012 movies that I would expected win (many did either) , Fall : Ghost Rider (paralysis) Battleship (...) John Carter (Mehhh..) Wrath of Titans (Average) Lockout (NO) Dark Shadows (Ahee..) Snow White & Huntsman (Just Ok) Promotheus (Not-Masterpiece) Abraham Lincholn (Just Cool) Brave (Not-Masterpiece) . . And Now . One Rise : 29 ...
    • Akirakorn
      Looks like someone forgot The Avengers. Which was one of the greatest superhero movies ever (in my opinion) although I never expected nearly $600million US.
      • LosZombies
        jus sayin...
      • Ehsan Davodi
        NO Dear Akira , I mention that "many did either" ,Hunger Games and many others did it too but I didnt want write them (Cause: Avengers was " Rise Symbol " & some others either , but Brave not was fall NOR rise and I was talking about Fall and then Rise not reverse) I think movie flood on Smartness , Cleverness of Nolan not on his money or company. John Carter have big commercial propaganda too but unfortunately lose. Nolan is Mastermind. He have some skill even in commercial propaganda dude.
        • "Cause: Avengers was " Rise Symbol " & some others either , but Brave not was fall NOR rise and I was talking about Fall and then Rise not reverse." Right on...
          • Ehsan Davodi
            Dear Dimes You said I hate movies , then you understand my comment But you right . Let it go
        • Akirakorn
          Sorry didn't quite understand your post the first time. Thought it was a simple list of blockbusters. Although I agree on Prometheus being Not-Masterpiece and sadly haven't seen anything else this year (too busy this year).
          • Ehsan Davodi
            Don't bother. TDKR & Hobbit & Bond & Bourne & ... , wtf? What's wrong with this year! Is apocalypse 2012 really?!?! I agree with you, too busy
    • Yeah I "average" and "not masterpiece" and "just cool." Those doesn't sound so bad to me. You just sound like a guy who hates being impressed by things.
      • Ehsan Davodi
        Your Answer : Fall Dark Knight : Rise
        • That doesn't even make sense.
          • Ehsan Davodi
            Yeah , I Know Dude
          • seriously
            this guy never makes sense
          • I don't know if he is Russian, but it helps if you read everything he says in a Russian accent.
  • Akirakorn
    I love the Bat-hole billboard... lol... and the being built we've seen before but it is very good, and the newspaper is a great touch. However, the "regular sized" poster are average, but putting a dozen (in this pic alone) side-by-side screams overhype, and if it wasn't the bats... desperation.
  • LosZombies
  • It will be great but we will all miss heath Ledger! Tom Hardy will kick ass but Heath did something no one else did! He brought a comic book character to life because he was the joker in his own dreams and method acting isn't just enough to reach that level of acting...
    • Ehsan Davodi
      Don't Worry
  • Burnsy
    I don't even think they need this amount of promotion. Still awesome though.




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