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You Need To See This: 'Dark Knight Rises' Marketing Hits the Streets

by
June 24, 2012
Source: SlashFilm

The Dark Knight Rises

Rise. We're now under 30 days until Christopher Nolan's The Dark Knight Rises explodes into theaters in July, and that means it's time to go all out building up hype. Warner Bros has started their strong traditional marketing push, with billboards, big posters and more advertising appearing in major cities like New York and Los Angeles. Our friends at SlashFilm caught a photo in LA of one of the coolest billboards I've ever seen, and while I was in NY this weekend, I snapped some shots of a series of posters in a subway station, as well as a big Times Square billboard being installed. Everyone excited for Batman must see these.

First up, here are the photos I took in New York. I happened to be passing through the Times Square 42nd Street station, and saw this long display, then walked up to the street and caught "The Dark" half-billboard.

The Dark Knight Rises NYC

The Dark Knight Rises NYC

Second, here's an awesome Batman billboard in Los Angeles at Sunset & La Brea. That's an actual, physical hole with real debris, not an illusion. One of the best bits of TDKR marketing they've made (via SlashFilm).

The Dark Knight Rises Billboard

The Dark Knight Rises Billboard

Finally, just to toss in a mention of this update as well, Comic Book Movie found a full copy of the Gotham Observer newspaper online as part of the Mountain Dew TDKR viral. Check it out here if you're interested:

Gotham Observer

Update: A few more shots of TDKR ads on the streets from Batman-News.com's new gallery of photos.

The Dark Knight Rises Marketing

The Dark Knight Rises Marketing

Eight years after The Dark Knight, the terrorist leader Bane arrives in Gotham City, pushing it and its police force to the limits, forcing its former hero Batman to resurface after taking the fall for Harvey Dent.

The Dark Knight Rises is once again directed by Oscar nominated British filmmaker Christopher Nolan, of Following, Memento, Insomnia, Batman Begins, The Prestige, The Dark Knight and Inception previously. The script was co-written by Christopher & Jonathan Nolan (The Prestige, The Dark Knight), from a story by Chris Nolan & David S. Goyer (of Batman Begins, The Dark Knight). Warner Bros is bringing The Dark Knight Rises to regular and IMAX theaters everywhere July 20th, 2012 this summer. The Legend Ends…

Find more posts: Cool Stuff, Hype, Photos, TDKR

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Reader Feedback - 43 Comments

1

YUM YUM NOM NOM NOM NOM NOM

Chris Amaya on Jun 24, 2012

2

$$$ Got to spend money to get money. $$$

DAVIDPD on Jun 24, 2012

3

True dat, True dat.

thaRiddler on Jun 24, 2012

4

And they say bats are not entirely blind... what a joke! This is as great as it can get.

Isildur_of_Numenor on Jun 24, 2012

5

Great billboard. So The Dark Knight Rises is based in 2016 at least (seeing as how the picture of Dent is dated 2008)

Richie G on Jun 24, 2012

6

explains the possibility of a flying tank...

Jericho on Jun 24, 2012

7

It's probably just lack of communication between Nolan and the company they hired to do the viral stuff.

Triangle Dimes on Jun 25, 2012

8

The posters are poorly designed. Does not reflect the story.

Ticketmaster on Jun 24, 2012

9

I don't know. I figured a poorly designed poster describes the series perfectly.

Zanpher on Jun 24, 2012

10

Oh snap.

The "meh" guy on Jun 25, 2012

11

Considering "meh" was soo 2010, I'm shocked (and pleased) you went back to 1990 with "Oh snap". Keep if fresh meh!

Akirakorn on Jun 25, 2012

12

No way the costume design, set design and production for the series is fantastic! 😛

Akirakorn on Jun 25, 2012

13

Are you saying Batman, Bane, and Catwoman are not in the movie?

Triangle Dimes on Jun 24, 2012

14

Have you read the script? Are you a designer?

Jason on Jun 26, 2012

15

Really almost can't take it anymore. Get the movie out now!

Quanah on Jun 24, 2012

16

The posters are OK, but that billboard gets points for being original. Also, if anyone here lives in South Florida I'm selling my TDKR 15/70 IMAX midnight opening tickets. I can't go anymore. So if anybody wants them just reply.

thaRiddler on Jun 24, 2012

17

Nolan's Batman series' posters have never reflected the story in them, it's just simply the characters (well only one of them in each poster). These are cool but they can't beat the one with Batman in his cape flying down disguised with the other bats nor the one with the joker face on the wall.

Faceman on Jun 24, 2012

18

I agree Nolan's Bat-posters are meh at best but the "why so serious?" was epic. It' achieved meme status.

Akirakorn on Jun 25, 2012

19

However, I believe movie will have more iconic moments the other two. "Why so serious son" was the best in The Dark Knight and every line delivered by Liam Neeson in Batman Begins were unforgettable but but Tom Hardy's lines can (I believe) beat them. That "Mr. Wayne" (Bane talking to Batman) line in the Nokia trailer gives me chills and super excited for the film each time I hear it.

Faceman on Jun 24, 2012

20

Let's Put Smile On Your Face

Ehsan Davodi on Jun 25, 2012

21

Didn't catch that "Mr. Wayne" line. Tried to avoid the trailers. Now I gotta avoid posts to spoil the movie...

Akirakorn on Jun 25, 2012

22

This is amazing, I wish the did the same kind of promotion in Spain for this.

Carlos Subero on Jun 24, 2012

23

AWESOMESAUCE!!!!!!!!!!!!!!!!! I CAN NOT WAIT!!!

Brian on Jun 24, 2012

24

This Is Awesome!! >_<

Fidel Reyes on Jun 24, 2012

25

Wit > $ Many blockbustrish 2012 movies that I would expected win (many did either) , Fall : Ghost Rider (paralysis) Battleship (...) John Carter (Mehhh..) Wrath of Titans (Average) Lockout (NO) Dark Shadows (Ahee..) Snow White & Huntsman (Just Ok) Promotheus (Not-Masterpiece) Abraham Lincholn (Just Cool) Brave (Not-Masterpiece) . . And Now . One Rise : 29 ...

Ehsan Davodi on Jun 24, 2012

26

Looks like someone forgot The Avengers. Which was one of the greatest superhero movies ever (in my opinion) although I never expected nearly $600million US.

Akirakorn on Jun 24, 2012

27

jus sayin...

LosZombies on Jun 24, 2012

28

NO Dear Akira , I mention that "many did either" ,Hunger Games and many others did it too but I didnt want write them (Cause: Avengers was " Rise Symbol " & some others either , but Brave not was fall NOR rise and I was talking about Fall and then Rise not reverse) I think movie flood on Smartness , Cleverness of Nolan not on his money or company. John Carter have big commercial propaganda too but unfortunately lose. Nolan is Mastermind. He have some skill even in commercial propaganda dude.

Ehsan Davodi on Jun 25, 2012

29

"Cause: Avengers was " Rise Symbol " & some others either , but Brave not was fall NOR rise and I was talking about Fall and then Rise not reverse." Right on...

Triangle Dimes on Jun 25, 2012

30

Dear Dimes You said I hate movies , then you understand my comment But you right . Let it go

Ehsan Davodi on Jun 25, 2012

31

Sorry didn't quite understand your post the first time. Thought it was a simple list of blockbusters. Although I agree on Prometheus being Not-Masterpiece and sadly haven't seen anything else this year (too busy this year).

Akirakorn on Jun 25, 2012

32

Don't bother. TDKR & Hobbit & Bond & Bourne & ... , wtf? What's wrong with this year! Is apocalypse 2012 really?!?! I agree with you, too busy

Ehsan Davodi on Jun 26, 2012

33

Yeah I "average" and "not masterpiece" and "just cool." Those doesn't sound so bad to me. You just sound like a guy who hates being impressed by things.

Triangle Dimes on Jun 25, 2012

34

Your Answer : Fall Dark Knight : Rise

Ehsan Davodi on Jun 25, 2012

35

That doesn't even make sense.

Triangle Dimes on Jun 25, 2012

36

Yeah , I Know Dude

Ehsan Davodi on Jun 25, 2012

37

this guy never makes sense

seriously on Jun 25, 2012

38

I don't know if he is Russian, but it helps if you read everything he says in a Russian accent.

Triangle Dimes on Jun 25, 2012

39

I love the Bat-hole billboard... lol... and the being built we've seen before but it is very good, and the newspaper is a great touch. However, the "regular sized" poster are average, but putting a dozen (in this pic alone) side-by-side screams overhype, and if it wasn't the bats... desperation.

Akirakorn on Jun 24, 2012

40

HUURRMAGERRRRDDD! BEEERRTMEERRN!! XO

LosZombies on Jun 24, 2012

41

It will be great but we will all miss heath Ledger! Tom Hardy will kick ass but Heath did something no one else did! He brought a comic book character to life because he was the joker in his own dreams and method acting isn't just enough to reach that level of acting...

Avi Smulders on Jun 25, 2012

42

Don't Worry

Ehsan Davodi on Jun 25, 2012

43

I don't even think they need this amount of promotion. Still awesome though.

Burnsy on Jun 25, 2012

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