Apocalypse Again: 'This is The End' Returns to Theaters in September
by Ethan Anderton
August 30, 2013
Briefly: Sony Pictures lied to us! This summer, the studio released This is The End, the apocalyptic comedy starring Seth Rogen, Jay Baruchel, Jonah Hill, James Franco, Craig Robinson, Danny McBride and more of their friends as exaggerated versions of themselves during the rapture in Hollywood. However, it seems that wasn't the end after all. Sony has just announced that they will be bringing the film back to theaters on September 6th, just under one month before the film hits Blu-Ray and DVD on October 1st. The film has pulled in $96 million so far, and considering what we just learned how World War Z hitting $200 million at the box office could benefit Paramount, maybe the same reasoning is behind this.