Check This Out: Poster Boy Adds Slices to 'The Wolverine' Subway Ad
by Alex Billington
August 2, 2013
Is Logan visiting New York?! No, these subway ads were manipulated by "Poster Boy", a street artist in NYC who alters and redesigns ads with a rebellious undertone. Poster Boy is an infamous artist whose work appeared in Exit Through the Gift Shop and some of his latest creations are perfect manipulations of movie ads. There are so many (boring) movie ads placed all over the subway stations in New York City, it's easy to mess around with them. So he decided to add some slashes to the other ads along side of The Wolverine ad. The results? This enhancement should've been part of Fox's official campaign because this is awesome.
Here's a few photos of The Wolverine subway ad Poster Boy calls "Director's Cut" as posted via his Flickr:
Here's another movie ad defaced by Poster Boy NYC, this one called "Fasst" also found in his Flickr stream:
The Fast & Furious 6 ad is hilarious. However, The Wolverine slicing and hanging paper around the other ads is brilliant. This really is something the studio should've done. They should've been more bold and more innovative with the marketing campaign. Subway ads are so boring and so cliche, that all it takes is some rule-breaking manipulation and a bit of ingenuity to make
them something exciting. I have always been a big supporter of innovative, unique marketing that eschews the expected norms and shoots for the moon. Great work, Poster Boy. Have you seen The Wolverine yet? If not, go see it, for the end credits tease alone.