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COBRA Commander Starts Viral Recruiting for 'G.I. Joe: Retaliation'

by Ben Pearson
February 4, 2013
Source: Yahoo

G.I. Joe: Retaliation - Cobra Forces Recruitment

The execs at Paramount Pictures are hoping fans will forgive the long delay of G.I. Joe: Retaliation and turn out in full force when the movie finally hits theaters on March 29th, 2013, and it looks like the viral marketing for the movie is finally getting underway. The villainous organization COBRA, who take over the White House in the upcoming sequel, is recruiting new members at CobraSpecialForces.com, and they've released a new video that utilizes the voiceover talents of Keith David, the actor who does VOs for the real US Navy commercials. Check out the video below, and see if you have what it takes to join COBRA's forces.

First, check out the very realistic recruiting video featuring the voice of Keith David (via Yahoo):

And here's a couple of cool COBRA recruitment viral posters as well, also posted via Yahoo:

Nice going: this totally feels like a real commercial until the reveal of the COBRA patch at the very end. At CobraSpecialForces.com, you can connect through Facebook, download COBRA-themed social media icons, and take a few tests to see if you're fit to join the ranks of the Joes' biggest rivals. But the coolest part is that the COBRAs are masters of disguise, and they'll be infiltrating a ton of real events taking place across the country like concerts, marathons, WWE wrestling matches, a triathalon on Alcatraz Island, and much more. There, you'll be able to meet up with other COBRA members and get more information. Will you sign up?

Filed under Hype, Posters, Viral

From around the web:

OfficialJab

Sweet. Still waiting patiently for this. As long as Storm Shadow is there and they fixed Snake Eyes' mouth.
http://profiles.google.com/snears Nick Sears

Why didn't this air during the super bowl? It's nothing monumental but a cool ad to play. Good call getting the actual VO talent for the Marines commercials.
RidgeRacer4

Was already totally excited for this but Keith David's voice over just sent this into the stratosphere. Awesome!
http://twitter.com/stalkbrandon Brandon V. Fletcher

I really want someone in a high pitched voice to scream COBRA!
- http://twitter.com/incarnedine_v Dan Hibiki
  
  I much prefer the official Cobra battle cry: http://www.youtube.com/watch?v=GKaJqm_ovPY
  - http://twitter.com/stalkbrandon Brandon V. Fletcher
    
    My god if they find a way to put this in the movie, I will pass out.
http://thesolarsentinel.blogspot.com/ Alan Trehern

Still no word on Shipwreck...?
the_situasian

This really doesn't seem like the kind of movie that should have viral marketing. It's too throwaway popcorn pablum.
superultraboy

Cobra lalalalalalalalalalalalalaaaaaaaaaaaaaaaaaaaaaaa!!!!
superultraboy

Anyone else catch the Cobra HISS tank?
castingcouch

Do you have what it takes to sit through another stinker of a movie?