Dolby Atmos Next Generation Sound Installed in More Regal Theaters
The next generation in aural experiences has arrived. Those following the industry closely are likely already familiar with Dolby Atmos, a new cinema sound system that boasts "a dynamic shift in audio, reinventing the traditional surround sound methodology." Essentially they've added as many speakers as possible all over, on the ceiling and sides and all around, in order to achieve an unprecedented level of perfection in the experience. "A Revolutionary Approach to Sound." It's already in a number of theaters, but in time for Man of Steel, Regal has announced they've finished installing it in 20 of its big-screen RPX Premium theatres.
Dolby Atmos works using an advanced "object-oriented" audio architecture, and starts with the equivalent of 128 channels and automatically mixes them down to the number of speakers installed in a theater. It's entirely driven by a new server system that Dolby Laboratories manufactures, which is the biggest upgrade required besides a robust speaker system. Explained in different terms in their press release: "Dolby Atmos lets filmmakers decide where specific sounds should be placed or moved within an auditorium to make audiences feel as if they, too, are in the middle of the onscreen action," said Doug Darrow, Senior Vice President of Cinema for Dolby Laboratories. "It is a real paradigm shift from traditional approaches like 5.1, 7.1, and 11.1, where filmmakers had to think about channels and the number and location of speakers."
Currently, Dolby Atmos is playing in RPX at Regal E-Walk Stadium 13 on 42nd Street in Manhattan and Regal Hacienda Crossings Stadium 20 near San Francisco. Regal added Dolby Atmos at these theaters:
Anchorage Regal Tikahtnu Stadium 16 IMAX & RPX
Atlanta Regal Atlantic Station Stadium 16 IMAX & RPX
Boston Regal Fenway Stadium 13 & RPX
Chicago Regal Cantera Stadium 17 & RPX
Chicago Regal City North Stadium 14 & RPX
Denver Regal Continental Stadium 10 & RPX
Houston Edwards Greenway Grand Palace Stadium 24 & RPX
Knoxville Regal Pinnacle Stadium 18 IMAX & RPX
Los Angeles Edwards Corona Crossings Stadium 18 & RPX
Los Angeles Edwards Irvine Spectrum Stadium 21 IMAX & RPX
New York UA Court Street Stadium 12 & RPX
New York UA Kaufman Astoria Cinemas Stadium 14 & RPX
Sacramento Regal Natomas Marketplace Stadium 16 & RPX
San Diego Edwards Mira Mesa Stadium 18 IMAX & RPX
Seattle Regal Barkley Village Stadium 16 IMAX & RPX
Seattle Regal Everett Stadium 16 & RPX
Seattle Regal Lakewood Stadium 15 & RPX
Seattle Regal The Landing Stadium 14 & RPX
Tampa Regal Park Place Stadium 16 & RPX
Washington Regal Kingstowne Stadium 16 & RPX
Commenting on the news, Regal Chief Purchasing Officer Rob Del Moro stated, "We're all familiar with the evolution of image clarity that came with digital cinema. Now, Dolby Atmos can provide greater definition and dimension to moviegoing as sound moves around the auditorium with precision placement to match the action as the filmmakers intended." Many of my audiophile friends have been going crazy over Atmos, it's one of those big innovations that is revamping the theater experience. It's the kind of next generation clarity and quality that is making theaters stand out from home theaters again, and the more Atmos installations, the better. Dolby's main competitors DTS and Barco also have their own "MultiDimensional Audio" systems.
For more on Atmos and how it works, watch this video. They also have a map that allows anyone to search and find theaters around North America with Dolby Atmos (and/or other Dolby systems). Here's a list of movies using Atmos. This is unquestionably something to experience in theaters with a movie like Man of Steel, so stop by one of these locations and let us know how Atmos sounds. Any fans of Atmos already?